JOB SUMMARY:
Reporting to the VP of Marketing, in this exciting and fast-paced role you will drive the strategy, production and execution of the email and digital marketing programs for our clients. Bring your ideas and experience as you work alongside our web production, creative and merchandising teams to help develop and manage our client’s email marketing efforts. Understanding of Google Sheets and Google Analytics required. Basic understanding of HTML/CSS and email design skills is strongly preferred.
LOCATION: Remote, USA
Responsibilities include, but not limited to:
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Develop ongoing sales strategy and marketing plan for email program including list segmentation, product features, design direction and best practices.
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Manage and implement all automated email programs including Welcome Series and Abandon Cart.
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Partner with creative team to develop assets to support automated and marketing email programs.
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Manage daily email production and scheduling across several E-commerce apparel client brands
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Test emails using Klaviyo including segmentation, workflow and creation of landing pages.
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Track conversion rates and other key metrics, making ongoing adjustments.
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Build emails using custom desktop and mobile responsive HTML
EDUCATION/EXPERIENCE/TRAINING:
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1-2 years minimum of digital or email marketing experience with a proven track record for driving growth
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Strong project management skills
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Self driven and directed
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Deadline and detail oriented
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Klaviyo experience and Klaviyo Product Certifications Preferred
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Shopify experience preferred
