Can I send a different email based on the A/B test email the customer received?

  • 28 July 2021
  • 1 reply


I am creating a post purchase email flow and I am A/B Testing the discount code we offer. Let’s say we’re offering 10% and 15% discount. Is there a way I can build the flow such that recipients get a specific email depending on which discount they had been offered? 




Best answer by Dov 29 July 2021, 15:35

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Hello @thewaeve,

Thank you for sharing this question with our Community!

Yes, if you use a conditional split using the condition: “What somebody has done (or not done) > Received Email > at least once (over all time) > where Message Variation = X. You can place people who received the first variation down the “Yes” path of the split, and everyone who has not received Variation A will go down the “No” path of the split. Then include your other emails down each leg of the split.

In practice, it would look something like the following: