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Is there really no way to create an A/B[/C] test campaign using the API??

  • June 5, 2026
  • 2 replies
  • 123 views

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Am I crazy? I want to create a Campaign with A/B testing some content and/or subject lines, etc… I’ve looked around the docs and put Cursor on the task and I have not arrived anywhere. Is this not supported yet? Will it be? Anybody have any experience with this? 

Best answer by jonasrc

The feature per se is not supported, but perhaps as a workaround you could try creating two Segments, each containing a randomly selected half of your target audience, and creating two campaigns (one for each segment). 

2 replies

kdtong
Contributor II
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  • Contributor II
  • June 5, 2026

We’ve been on the look out for it as well. It’s not supported currently.


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  • Problem Solver I
  • Answer
  • June 5, 2026

The feature per se is not supported, but perhaps as a workaround you could try creating two Segments, each containing a randomly selected half of your target audience, and creating two campaigns (one for each segment).