Resubscribe via API?

Hi ​@mikehs93 

Thank you for posting in the Community!

You could try the following API instead. 

If the profile is suppressed, use profile-suppression-bulk-delete-job to clear suppressions:

POST https://a.klaviyo.com/api/profile-suppression-bulk-delete-jobs/ { "data": { "type": "profile-suppression-bulk-delete-job", "attributes": { "profiles": { "data": [ { "type": "profile", "attributes": { "email": "user@example.com" } } ] } } } }

Re-subscribe the user.

Next, use profile-subscription-bulk-create-job to update their consent and subscribe them:

POST https://a.klaviyo.com/api/profile-subscription-bulk-create-jobs/ { "data": { "type": "profile-subscription-bulk-create-job", "attributes": { "custom_source": "Include source", "historical_import": true, "consented_at": "Include timestamp", "profiles": { "data": [ { "type": "profile", "attributes": { "email": "Insert E-mail", "subscriptions": { "email": { "marketing": { "consent": "SUBSCRIBED" } } } } } ] } }, "relationships": { "list": { "data": { "type": "list", "id": "<your-list-id>" } } } } }

Hope that helps or else let me know! :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov

Thanks Christian, that’s exactly what I am doing.

The endpoints I’m using in order are:

1. profile-suppression-bulk-delete-jobs - to clear the suppression 

2. profile-import - to create or update the profile

3. profile-subscription-bulk-create-jobs - to subscribe the profile to the list

Steps 2 and 3 work fine if it’s a new user or the user is just updating their data but not their subscription status. The problem is that step 1 does not fire correctly if the user has previously been unsubscribed via a “profile-subscription-bulk-delete-job” call.

I can provide my example code if that’s helpful?

​@Christiannoerbjerg possible to get an update please? what am I doing wrong?

Hey ​@mikehs93,

Happy to provide you with some additional information to help figure this out. In case my suggestion doesn’t answer your question, I’d recommend sending over a couple request bodies that we can look at to see if anything in the request looks off. It would be useful to see examples of your profile-suppression-bulk-delete-jobs, profile-import and profile-subscription-bulk-create-jobs requests, with all private data redacted.

Can you check and see if the lists you’re resubscribing profiles to are single or double opt-in? If they’re double opt-in, the customer you’re resubscribing would receive a confirmation email to their inbox, where they’d need to confirm before being marked as subscribed. You also might want to check and see if your default opt-in setting is set to double opt-in. If this isn’t the issue, feel free to send those API request bodies along, and we can check and see what the problem is. Looking forward to your response.

-Byrne

Thanks ​@Byrne C, the list is double opt in so the current flow is:

1. User subscribes via the website and triggers a request via the API
2. Confirmation email is received and accepted
3. Profile is correctly identified as subscribed on the Klaviyo side
4. User unsubscribes via the website and triggers another request via the API
5. Profile is correctly identified as unsubscribed on the Klaviyo side
6. User resubscribes via the API:
   • No second confirmation email is received - guessing this might be point of failure?
   • Profile remains unsubscribed on Klaviyo

Here’s a stripped back version of my code:

<?php function add_customer_to_klaviyo()
{

  $email = $user->user_email;


  $unsuppress_body = json_encode([
    "data" => [
      "type" => "profile-suppression-bulk-delete-job",
      "attributes" => [
        "profiles" => [
          "data" => [
            [
              "type" => "profile",
              "attributes" => [
                "email" => $email
              ]
            ]
          ]
        ]
      ]
    ]
  ]);

  $unsuppress_response = wp_remote_post('https://a.klaviyo.com/api/profile-suppression-bulk-delete-jobs', [
    'body' => $unsuppress_body,
    'headers' => [
      'Authorization' => 'Klaviyo-API-Key [KEY]',
      'accept' => 'application/vnd.api+json',
      'content-type' => 'application/vnd.api+json',
      'revision' => '2025-01-15',
    ]
  ]);



  $attributes = [
    // name, email, address etc.
  ];


  // Create/update profile
  $profile_response = wp_remote_post('https://a.klaviyo.com/api/profile-import', [
    'body' => json_encode([
      'data' => [
        'type' => 'profile',
        'attributes' => $attributes
      ]
    ]),
    'headers' => [
      'Authorization' => 'Klaviyo-API-Key [KEY]',
      'accept' => 'application/vnd.api+json',
      'content-type' => 'application/vnd.api+json',
      'revision' => '2025-01-15',
    ]
  ]);


  // Extract profile ID from response
  $profile_data = json_decode(wp_remote_retrieve_body($profile_response), true);
  $profile_id = null;


  if (isset($profile_data['data']['id'])) {
    $profile_id = $profile_data['data']['id'];
    error_log('Extracted profile ID: ' . $profile_id);

    // STEP 3: Set subscription status using profile ID
    $subscribe_body = json_encode([
      "data" => [
        "type" => "profile-subscription-bulk-create-job",
        "attributes" => [
          "profiles" => [
            "data" => [
              [
                "type" => "profile",
                "attributes" => [
                  "subscriptions" => [
                    "email" => [
                      "marketing" => [
                        "consent" => "SUBSCRIBED"
                      ]
                    ],

                  ],
                  "email" => $email
                ],
                "id" => $profile_id
              ]
            ]
          ],
          "historical_import" => false
        ],
        "relationships" => [
          "list" => [
            "data" => [
              "type" => "list",
              "id" => "[LIST_ID]"
            ]
          ]
        ]
      ]

    ]);

    $subscribe_response = wp_remote_post('https://a.klaviyo.com/api/profile-subscription-bulk-create-jobs', [
      'body' => $subscribe_body,
      'headers' => [
        'Authorization' => 'Klaviyo-API-Key [KEY]',
        'accept' => 'application/vnd.api+json',
        'content-type' => 'application/vnd.api+json',
        'revision' => '2025-01-15',
      ]
    ]);
  }
}


function unsubscribe_from_klaviyo()
{

  $email = $user->user_email;


  $unsubscribe_body = json_encode([
    "data" => [
      "type" => "profile-subscription-bulk-delete-job",
      "attributes" => [
        "profiles" => [
          "data" => [
            [
              "type" => "profile",
              "attributes" => [
                "email" => $email,
                "subscriptions" => [
                  "email" => [
                    "marketing" => [
                      "consent" => "UNSUBSCRIBED"
                    ]
                  ]
                ]
              ]
            ]
          ]
        ]
      ],
      "relationships" => [
        "list" => [
          "data" => [
            "type" => "list",
            "id" => "[lIST_ID]"
          ]
        ]
      ]
    ]
  ]);

  $unsubscribe_response = wp_remote_post('https://a.klaviyo.com/api/profile-subscription-bulk-delete-jobs', [
    'body' => $unsubscribe_body,
    'headers' => [
      'Authorization' => 'Klaviyo-API-Key [KEY]',
      'accept' => 'application/vnd.api+json',
      'content-type' => 'application/vnd.api+json',
      'revision' => '2025-01-15',
    ]
  ]);
}

Hi ​@mikehs93,

This might take a bit of trial and error, but I want to see if this will work. In our documentation for the Bulk Unsuppress Profiles endpoint, we mention that this will not work for unsubscribed profiles and suppressed profiles with reason INVALID_EMAIL or HARD_BOUNCE. I’m wondering if deleting that step entirely and just using the Bulk Subscribe Profiles endpoint will get you more luck. Can you try this?

-Byrne

Thanks for the continued support ​@Byrne C but I’m not quite following. Your recommendation is to remove the call to “profile-suppression-bulk-delete-job” and leave the call to “profile-subscription-bulk-create-job” in place, is that correct? Assuming I’ve understood that correctly, I have tried this with no difference in outcome.

For clarity, I was already using the “profile-subscription-bulk-create-job” endpoint in my original code anyway. I was using “profile-suppression-bulk-delete-job” to attempt to unsuppress the profile before resubscribing it.

​@mikehs93, 

Were you able to resolve this? Or are you still looking for some guidance here?

~Chloe

​@chloe.strange 

Hi Chloe,

Thanks for checking in and no I still have not fixed this issue.

Mike

Hi ​@mikehs93,

Thanks for your patience in all of this. After looking into this to determine why you’re seeing this unexpected behavior with unsuppressing profies, I haven’t yet been able to find the reason why the unsuppressions aren’t working. I’d recommend reaching out to our support team at Klaviyo.com/support, and they’ll actually be able to log into your account, take a closer look at the API call logs, and determine a solution. If needed, a member of our team with developer or engineer experience can step in to help. We definitely want this issue to be solved soon, and it might just require another look from our support team for this to happen. Thanks for understanding, and apologies for any inconvenience so far.

-Byrne