Signup popup views dropped ~80% suddenly — submit rate still normal

Question

Hi community,We're experiencing a sudden and significant drop in our Klaviyo signup popup views (~80% decrease) and hoping to get some insights.Symptoms:- Popup views dropped ~80% over the last 60 days- Submit rate remains high — meaning the popup still works fine when it does appear- Traffic to the site has actually increased during this periodOur setup:- Klaviyo signup popup- Website is a Single Page Application built with Next.js- Display timing: 10s delay AND 60% scroll AND 2 pages viewed (all conditions must be met)- Frequency: show again after 7 days if closed- Target: Mobile onlyWhat we've already ruled out:- No changes made to the popup settings or website code around the drop date- Timing/targeting conditions have not changedHas anyone experienced a similar sudden drop in popup views with no changes on their end? Could a Klaviyo update have changed how the "Viewed Form" metric is counted or when it fires?Also wondering if there's any known issue with Klaviyo popup tracking on Next.js SPAs — specifically around how page view counts are detected during client-side navigation.Any help is appreciated!

emma.owens · Accepted Answer

Hi ​@iamhuynq,Thank you for reaching out to the Community!Based on what you described, I wouldn’t first suspect a popup-specific change to how Klaviyo counts Viewed Form events. However, Klaviyo did introduce stronger bot/crawler filtering starting April 1, 2025, which can reduce Viewed Form counts while keeping submit rate stable or higher by removing non-human traffic from the denominator.Your Next.js SPA setup is also important here. In single-page applications, Klaviyo form targeting and page-based logic may not reliably re-evaluate on client-side route changes like they would on full page reloads. That makes the “2 pages viewed” condition a strong candidate for the drop.The best next step would be to temporarily remove the “2 pages viewed” condition and compare results. If views recover, that would strongly point to SPA navigation behavior rather than a broader popup issue.I would also suggest reaching out to our Support Team so they can take a look at the specific form you’re referencing!

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