As many of you are aware, Shopify provides a robust API and webhook capabilities for various customer-related events, including merging customer profiles. However, it has come to my attention that Klaviyo's current integration with Shopify doesn't take full advantage of these features, particularly in the case of customer merges. This results in inconsistencies between Shopify and Klaviyo profiles, and it's an issue that urgently needs addressing.
When a customer profile is merged in Shopify, the changes are not propagated to Klaviyo. This is problematic for several reasons:
-
Data Integrity: Mismatched profiles can result in incorrect targeting, segmentation, and even communication. This impacts the effectiveness of marketing campaigns.
-
Customer Experience: Sending multiple emails or notifications to a single individual because the profiles haven't been merged in Klaviyo can be irritating for the customer and may lead to unsubscribes.
-
Operational Overheads: The manual labor required to make sure profiles are consistent across platforms is not trivial and increases the risk of human error.
-
Real-Time Decisions: For real-time marketing decisions and analytics, having the most up-to-date customer information is crucial.
Shopify already provides a webhook for customer merges. Klaviyo can subscribe to this webhook and update its records in real-time. This will make sure that whenever a customer profile is merged in Shopify, the same change is immediately reflected in Klaviyo.
Here's how it can work:
-
Shopify triggers a webhook event when a customer profile is merged.
-
Klaviyo listens to this webhook and updates its internal records accordingly.
-
Any segmentation, targeting, or other profile-dependent features in Klaviyo use the most up-to-date information.
When will this be fixed?
Best answer by stem
View original
