Hi ​@teej, 

Thanks for being a part of our community! Can you please share some more context on this question? 

~Chloe

hi Chloe, thanks for asking, it’s about more fine grained sentiment analysis across channels, i assume your Data Store uses a vector store or VDB for that (it’s an AI database basically)?

Hi ​@teej, 

Are you asking specifically about the Klaviyo custom profile properties functionality?

~Chloe

it’s related to that, basically best in class similarity or sentiment analysis between profiles can be inferred from some advanced analytics out there, but not nearly as well as it can be done from vector indexing the data inside yr databases, so modern marketing engines must include this to be competitive these days, can you ask yr tech team what they use for vector store?

Hi Teej, 

For privacy and security purposes we wouldn’t be able to share the technical details. If you have any specific questions about your use case, the community is here to troubleshoot and collaborate with you to find the best solution!

~Chloe