Champion Coaching: Building demand while protecting the brand

Champion Coaching

Friday, September 25, 2026 | 2:00–3:00 PM ET / 11:00 AM–12:00 PM PT

Led by

• Taylor Almond, Director of Digital Sales, Far Niente Wine Estates
• Shannon Jörgenfelt, Sr. Manager, Email and Retention, Tatcha

About the event

Join Taylor Almond and Shannon Jörgenfelt to work through BFCM strategies for building demand while protecting brand value, including low-discount approaches, loyalty, lead generation, campaign readiness, automation, and reporting.

Exact topics will be determined by what you submit when you register! Bring a real challenge and leave with a clearer next step you can take back to your team.

PSAs: This is an interactive, working session, not a presentation or webinar. When you sign-up, you will be prompted to share more information on what you want out of the session. The goal is to have a conversation and be on camera to connect with others. Capacity is limited so the Champions can spend meaningful time on what.

Can’t attend but want to get the summary and exclusive conversation around coaching? Join the group on the community.