Champion Coaching: Segmenting for volume without losing trust (APAC)

Champion Coaching: Segmenting for volume without losing trust

When: Mon, Sept 21 · 11:30 AM–12:30 PM AEST (Sydney) / 11 AM–12 PM ACST (Adelaide)

Led by

• Liz Hayes, CRM Manager, Meshki
• Liis Schmidt, Head of Email & SMS, Defiant Digital

Description

If your BFCM plan means sending more — more email, more SMS, more frequency — this session is about doing that without your list checking out. Liz Hayes, CRM Manager at MESHKI, and Liis Schmidt, Head of Email and SMS at Defiant Digital, are coaching a small group through two real problems every brand hits as volume ramps up: how to keep segments relevant when you're sending to everyone more often, and how to keep subscribers engaged instead of fatigued when the cadence spikes.

How it works

The first 20 minutes are Liz and Liis sharing what's actually worked for them on these two problems. Then, the floor opens for your specific situation. Bring the segmentation setup you're not sure about, the send frequency you're nervous to push, or the trust-building tactic you haven't tried yet.

Good fit if you're

managing CRM or lifecycle for a growing list, trying to segment smarter instead of just sending more, or wondering whether your BFCM cadence will build trust or burn it.

PSAs

This is an interactive, working session, not a presentation or webinar. When you sign-up, you will be prompted to share more information on what you want out of the session. The goal is to have a conversation and be on camera to connect with others. Capacity is limited so the Champions can spend meaningful time on what.

Can’t attend but want to get the summary and exclusive conversation around coaching? Join the group on the community.