Reporting for Cyber Weekend Success

Black Friday Cyber Monday is the busiest time of year for ecommerce. You anticipate a rush of orders and expect heightened success during this time, but which metrics actually define success for your business? Did you hit your revenue goals for this promotion last year? How will you know what worked and what didn’t so you can improve your strategy to drive more revenue this year? We’ll dig into the key metrics and reports that will help you optimize your strategy for the upcoming Cyber Weekend.

In this session, we’ll cover:

• How to analyze and understand your historic Cyber Weekend data

• Key metrics to observe and useful reports to build for insightful analysis

• How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year

Customer Education Specialist @jennifer.brisebois will walk you through everything you need to know!