@Michelle T
This will depend on what platform you’re using to process your subscriptions and how the data is sent over to Klaviyo.
Some common examples with Shopify are
- Customer tags - these will add an active or inactive tag
- Metric event - ex. started subscription, renewed subscription, cancelled subscription etc.
- You can also use the ordered product, placed order, or fulfilled order metrics depending on how your products are set up in the back end
For example. Let’s say you have a monthly box and an annual box, each as their own products in Shopify. Your segment would read:
- What someone has done or not done > ordered product > at least once > in the last 30 days
- Filter by monthly subscription product
OR
- What someone has done or not done > ordered product > at least once > in the last 365 days
- Filter by annual subscription product
If your subscription system keeps the Shopify customer tags updated based on their status your segment would read:
- Properties about someone > shopify tags > contains > active_subscriber (whatever the tag in Shopify is)
If you have metrics for started, renewed and cancelled subscription your segment would read:
- What someone has done or not done > started subscription > at least once > in the 30 days
- filter by monthly product or variant
OR
- What someone has done or not done > renewed subscription > at least once > in the 30 days
- filter by monthly product or variant
Repeat this for your annual
Hope that helps!