Skip to main content

Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 786 Topics
  • 2,393 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
  • 0
  • 5
inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
  • 0
  • 7
inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
  • 0
  • 3
786 Topics
MattR
Contributor III
MattR
posted in Analytics and Deliverability
Revenue Attribution is skewed when using Recharge

We offer a subscription service and use Recharge as our subscription platform. This presents a problem when it comes to revenue attribution in Klaviyo. Whenever a subscription order is created in Recharge/Shopify, if that subscriber opened or clicked an email from us within the attribution window, Klaviyo counts it as revenue attributed to that email. This skews all of our reporting very significantly, and it makes it nearly impossible to see how our campaigns and flows are actually performing from a revenue standpoint.Klaviyo tells me that excluding Recharge customers from Klaviyo’s analytics is a commonly requested feature, but that there is not currently a way to do this outside of creating custom reports that exclude Recharge customers. Unfortunately this would be more of a workaround than a solution, and would require a lot of manual upkeep.Is anyone else experiencing this issue, and if so, have you found a way to overcome it?

8426
chloe.strange
Community Manager
1 hour ago
Katie_Farrell
Contributor IV
Katie_FarrellContributor IV
asked in Analytics and Deliverability
How to track which links are clicked on an email

Is there any way to see which links in an email lead to conversions if the URLs for each link is the same?For example, I link to the home page in a few places on an email, but how do I know which link is the one leading to conversions? Is it the homepage link in the header, at the footer, or elsewhere? Is there a way to differentiate link clicks if they’re to the same URL? 

33298
chloe.strange
Community Manager
4 hours ago
N
Contributor I
Nick BXContributor I
asked in Analytics and Deliverability
Emails stuck in waiting

CONTEXTI am a new Klayvio user, and I’m setting up my first flow. I created a simple list for New Subscribers. Profiles are added to the list via a Zap, which is triggered from a form submission in my webflow site. The zap: Creates/updates a profile, based on the form submission Adds the new user to the New Subscribers list ISSUEWhenever a user enters the list, the email is stuck in “Waiting” I have disabled double-opt in for this list Under Recipient Activity for the flow, I can see that the email is in “Waiting” When hovered over, my options are “Preview” or “Cancel Send” The “Scheduled For” date and time are in the past Time is correct; email never sends   I’m sure there’s something basic I’m doing wrong, any help is appreciated. Thank you!

585
chloe.strange
Community Manager
2 days ago
talhahussain
Problem Solver IV
talhahussainProblem Solver IV
asked in Analytics and Deliverability
Discrepancy Between Klaviyo Campaign Sales and Shopify Sales: Which to Trust?

I’ve noticed a significant discrepancy between the sales data reported by Klaviyo and my Shopify store. Klaviyo shows over $40K in sales attributed to campaigns, while Shopify only reports $15K in sales through Klaviyo.Which platform should I trust for accurate sales data? Could this discrepancy be due to differences in attribution models, tracking issues, or something else?Any insights or advice on how to align these metrics or determine which is more reliable would be greatly appreciated. Thanks!

193
MANSIR2094
Problem Solver IV
3 days ago
J
Contributor I
John ElaContributor I
asked in Analytics and Deliverability
High volume of GET requests coming from Klaviyo links are crashing my site

The dev team for my company’s website was investigating some mysterious website crashes we’ve been having. They found an extremely high number of incoming requests within a short period of time (‹1 minute) for file accesses (=GET). All of them were related to downloading media files ~ 2GB. All the requests had the parameter '_kx' indicating they were coming from links embedded in Klaviyo emails. My question is: how do I go about tracking down where these requests are coming from? And how do I prevent this from happening in the future?     

91
MANSIR2094
Problem Solver IV
6 days ago
M
Contributor I
maddiebarberaContributor I
asked in Analytics and Deliverability
Emails to @me.com, @icloud.com and @mac.com bouncing overnight

I manage three separate Klaviyo accounts for brands I work on and every single one has seen a massive spike in bounce rates basically overnight on January 22-23, from 0.3% to over 5%. The weird thing to me is they’re all @me.com, @icloud.com, and @mac.com email addresses, all of which we were receiving emails just fine before January 22nd. My temporary solution is to just not send emails to anyone who has bounced, but Apple users make up a good chunk of our lists, so I don’t want to do this forever. Has this ever happened to anyone else? Are there any solutions for sending emails to these accounts? I am totally baffled.

138817
L
Contributor I
6 days ago
Lucia937
Active Contributor IV
Lucia937Active Contributor IV
asked in Analytics and Deliverability
why is klaviyo telling me to add a branded sending domain?

I have just over 5000 profiles in my klaviyo audience but only 25 of them actually subscribed to my emails and are receiving email marketing. (there are a ton of spammy email addresses from china and russia and those fake one-time-only email addresses consisting of random numbers and letters)I also have not made even 100 sales so there were very few transactional emails send and even abandoned cart emails were sent only to 38 people. why is klaviyo telling me to add a branded sending domain?Also in my settings under account -> organization my default sender email address is info@raysandriches.com (i use zoho, not gmail or yahoo)  would it still have the “sent “via klaviyomail.com” disclaimer”?also i read thi https://help.klaviyo.com/hc/en-us/articles/115000357752 and this https://help.klaviyo.com/hc/en-us/articles/9042531198747 I also read shopify help articles and asked chat GPT but i am utterly overwhealmed iwth this technical stuff and I don’t want to make any mistakes that mess

446
Lucia937
Active Contributor IV
11 days ago
D
Contributor I
daphnewpContributor I
asked in Analytics and Deliverability
Inflated Open/Click Rates for Office 365?

Hi all, as you can see from the attached image, the engagement rates for Office 365 seem artificially inflated, as if there’s some security feature scanning through our emails. Does anyone else see this in their metrics? Is there anything we can do about this?

181
kaila.lawrence
Community Manager
13 days ago
M
Contributor I
marinoooContributor I
asked in Analytics and Deliverability
Get campaign performance by device - API endpoint

I’m trying to get the performance by device of my campaigns (the ratio of mobile / desktop users) from the API. This statistic is available in Klaviyo UI when clicking on a campaign in the Deliverability tab: From the doc, the campaign-values-reports endpoint of the Reporting API seems to return statistics of a given campaign. I can access the click rate, open rate and a lot of other data but I didn’t find anything about the performance by device. I feel like this should be possible since the data exists and is accessible through Klaviyo UI. Do you know how I can access this data through the API?

101
kaila.lawrence
Community Manager
13 days ago
S
Contributor I
somanamruthaamal2Contributor I
asked in Analytics and Deliverability
How to set up a dedicated sending domain for 3 accounts with same root domain

I have 3 websites and 3 of them have klaviyo accounts.I need to add  sending domain for these . for that i add root domain as xyz.com in the 3 and create sending domain separate for 3 of them . Like promotion.ab,promotion.cd ,promotion.de,is there any issue to add like this?The @ usually means that it is set in the root domain, and currently each country domain is set in the xyz.com domain zone. Can I register a txt record to xyz.com?If I choose to create a separate domain zone for each country domain, then face the following issues The existing country domains are registered with “shops.myshopify.com” as CNAME records, and CNAME records cannot be registered with other records in the same domain name. Also, route53, which is currently managing the domain, does not allow you to register information other than AWS as a CNAME record in the root domain. Therefore, we need to change the country domain to A record and register it based on IP.Any possible suggestion?

111
kaila.lawrence
Community Manager
13 days ago
M
Contributor I
MariagreccoContributor I
asked in Analytics and Deliverability
Images aren't loading on email

Hey. I have emails set up on flows that are working properly when tested, fit the standard size that Gmail and Yahoo ask for, but once I send them, I got messages from recipients saying that they're not being able to see any of the images on the email - it's as if the email was too heavy to load, except it is not. That's for Yahoo users. Has anyone experienced that before? What else should I check?

171
talhahussain
Problem Solver IV
16 days ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
What are Klaviyo’s SPF and DKIM records?F.A.Q.

Klaviyo automatically applies the necessary SPF (sender policy framework) and DKIM (DomainKeys Identified Mail)records when you have a dedicated sending domain set up for your account. When the CNAME records are added to your DNS, a subdomain is created and delegated over to Klaviyo to control and make use of. At this point, Klaviyo automatically adds the necessary SPF/DKIM records to set your account up to send emails using your own dedicated domain. On your end, you only need to add the prescribed CNAMEs; no records are required.For additional resources, you can learn How to Set up a Dedicated Sending Domain in this article.

2827324
brettjhonson
Contributor III
17 days ago
M
Contributor IV
MoneyJ2kContributor IV
asked in Analytics and Deliverability
Why is the Klaviyo API bringing in different metric data than a custom report export?

I have a custom report that export my all time campaign metric data. I get this through the Klaviyo custom report UI. However, I want to be able to fully automate that export through the API and python SDK. I have been able to export the campaigns through the python SDK using the get_campaigns function, and I have been able to export unique opens and total received emails using the instructions from how to export conversion data. However, my unique opens is slightly different and I can’t seem to get it to match the custom report perfectly. Is there any reason for this? My parameters for the metric_export are, metric_id, count=100, unit=”week” start_date and end_date set, measurement = unique (count for received email metric), and by=”Campaign Name” or “$variation.”  Anything I should try? Thanks for any help.

4899
S
Contributor I
20 days ago
T
Contributor I
tbarrettContributor I
posted in Analytics and Deliverability
Klaviyo Email Campaigns not showing in GA4

Hi, As stated above, I’m having trouble with finding campaigns after I search for them in GA4. I export the campaign information from Klaviyo including the campaign ID, and when I search for this in GA4, the campaign doesn’t show. I should have all of my tracking set up correctly to allow for campaign tracking and GA4 filters/ parameters are correct also. SOME campaigns do show up in GA4 as they should, but the ones that do show up are sporadic and there seems to be no consistency on this.  Has anyone encountered something similar here? If there’s any insight to whether a fix is needed for GA4, Klaviyo, or website it would be much appreciated! Thank you.

4427
J
Contributor I
22 days ago
N
Contributor I
nerdwithus2Contributor I
asked in Analytics and Deliverability
My email address was subscribed to 100+ email lists without consent

Hi, I’m a new Klaviyo customer and after installing the scripts this week we had two email address on our site get subscribed to 100+ mailing lists at legitimate retailers.Our inboxes were flooded with marketing emails.  They all appeared to be from Klaviyo and Sendgrid servers.Has anyone ever had this happen before?

364
chloe.strange
Community Manager
23 days ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.

Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Yes, the same dedicated sending domain can be shared amongst other Klaviyo accounts. Does the new account need to warm up the domain again? If the domain is already warmed up by a different Klaviyo account, the new Klaviyo account does not need to warm up the sending domain again. However, it’s important to be cognizant of the performance of all Klaviyo accounts that are using the same sending domain, as it will affect the sender reputation of that one domain.

7575
S
Contributor I
24 days ago
F
Contributor I
FraserRContributor I
asked in Analytics and Deliverability
Klaviyo Attributed Revenue by Web and POS Source

I’m trying to report on klaviyo attributed revenue (not total Shopify revenue) broken down by Web and POS sources. Currently, revenue reported in Klaviyo by Web and POS sources is for total shopify revenue, not klaviyo attributed revenue only. Is there a simple way to do this in Klaviyo or can you suggest a possible solution to achieve this?

251
ArpitBanjara
Principal User I
24 days ago
E
Contributor I
elvethContributor I
asked in Analytics and Deliverability
Feature request: Folder for grouping multiple campaigns

Often multiple campaigns are sent referring to a single target.For example, during Black Friday we send several campaigns and it would be useful to group them in one folder, to see the aggregated data right away.Also very useful for segmented mailings where the same campaign goal has maybe 4-5 campaigns to separate audiance, it would be useful to see it in one single folder.Check my mockup image.

232
chloe.strange
Community Manager
29 days ago
W
Problem Solver II
wernstromProblem Solver II
posted in Analytics and Deliverability
Feature request: clone custom reports between accounts

Feature request: clone custom reports between accountsI just think this would be super handy.

564
S
Contributor I
1 month ago
ryan-salesflow
Partner - Silver
ryan-salesflowPartner - Silver
asked in Analytics and Deliverability
Random campaign anomaly: Bounces with iCloud addresses

Just got a really high bounce rate on a campaign 11/18/24 with Apple related addresses (icloud.com). We did nothing out of the ordinary.Anyone else experience this?

402
chloe.strange
Community Manager
1 month ago
S
Contributor II
specificmoonContributor II
asked in Analytics and Deliverability
HM/OL - Going to Spam! Urgent. Argggh

Hotmail / Oulook are going to spam.I have therefore taken measures to improve this by sending emails to highly engaged HM/OL users to improve the metrics. Despite this, open rate is still single figures - currently at 4%.  This is people who have opened emails 5+ times recently.What do I do to combat this if we can’t even get through to them?

332
S
Contributor II
1 month ago
D
Delaney_ChildersNew Member
asked in Analytics and Deliverability
Opens by Device

Where can I see a report for the channel opens by device? Desktop vs mobile vs tablet for the whole channel, not message by message. Is there a dashboard for that? I made a custom report for client family os but it seems like there should be an easier way to view it for the whole channel.

7294
L
Contributor I
1 month ago
L
Contributor I
lleontiyContributor I
asked in Analytics and Deliverability
SSL certificate for a Shopify store

Hi guys,  We’ve setup a dedicated click tracking with Klaviyo and need to set up the SSL too to avoid any insecure links etc. As explained here https://help.klaviyo.com/hc/en-us/articles/360052205052-How-to-set-up-SSL-for-dedicated-click-tracking .  But we don’t use any of that like Cloudflare etc., we’re on Shopify Plus and I believe using their SSL for our domain. DNS records are managed directly at GoDaddy.  Can anybody please advise how we should set up this SSL?  Thanks!

51813
I
Contributor I
1 month ago
U
Contributor I
User3000Contributor I
posted in Analytics and Deliverability
Any performance changes when enabling Google Annotations?

Is anyone able to share insight on how their email metrics have performed once they enabled Google Annotations for their emails? Have opens, clicks, placed orders changed at all since enabling? Have they gone up? Down? Or no real change at all? We build our emails with WYSIWYG drag-and-drop and Google Annotations requires HTML built emails so it’s quite a change in process to make this possible and I’m wondering if it’s worth the squeeze. Gmail accounts for about 63% of our opens. Thanks.

140
U
Contributor I
1 month ago
Mike-H
Active Contributor I
Mike-HActive Contributor I
asked in Analytics and Deliverability
Klaviyo Audit Reports for Customers

Hey fellow Klaviyo partners and pros! I’d love to hear from you all about how you produce detailed yet visually pleasant Klaviyo audit reports and also quarterly performance reports for customers?Do you use native Klaviyo reports or export the data into an external tool to produce the reports? 

263
Mike-H
Active Contributor I
1 month ago
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.