Recap discussion: [Ask the Experts] Google and Yahoo's New Sender Requirements

@fradogo  Similar answer to the one I wrote for chefdare, you do not need to work with a third-party tool to monitor your DMARC reports.

DMARC reports are automated reports from Google and Yahoo that tells you (among other things) whether your emails have been authenticated properly, and whether there’s anyone currently impersonating you by using your brand in their from-email address. 

The thing is DMARC reports are usually formatted in a way that’s not easy for humans to read (think coding language). Third-party tools such as Valimail can make it easier to understand DMARC reports by transforming them into a human-readable format, or even monitor and flag issues automatically as they arise.

You do not need to use a third-party tool, but they can make the job easier and less time-consuming! 

@Travis Unfortunately, Gmail does not provide spam complaint feedback directly to email service providers (ESPs) like Klaviyo. So in your Klaviyo account, you will never see a spam complaint from a Gmail user. But this doesn’t mean there are no Gmail users marking your messages as spam. You just can’t see that data in Klaviyo. To view spam complaints from Gmail users, you will need to use Google Postmaster Tools.

In this light, please check out our guide on how to use Google Postmaster Tools to monitor your spam complaint rate if you haven’t already had done so! 

Hey @VM10 and @BPSC-M10-MD,

This would really depend on your business and what your typical send volumes are like. Beginning on February 1, Google and Yahoo will begin to block emails that do not meet their requirements. This means, if you’re sending emails after 2/1 without meeting all of the new sender requirements, you’ll begin to see elevated bounce rates in your email sends - both campaigns and flows. 

If you have a smaller sending volume and you plan on meeting all of the requirements shortly after this date, then it may be alright to send one or two emails. However, if you have a large sending volume, then I would recommend pausing all sends. 

This is because elevated bounces will negative impact your sender reputation. 

Overall, to be safe, I would personally recommend pausing sends until you meet these new requirements to prevent any harm to your sender reputation. 

Hey @chefdare if you do not already have a DMARC policy and you just want to add the simplest record which will get you compliant with the new requirements then you can add the DNS record below:

• Type: TXT

• Host: _dmarc

• Value: v=DMARC1; p=none;

… if you want to add a rua tag then I would suggest you pay for a third party DMARC Manager service such as Valimail.

A DMARC Manager can also help you if you ever choose to advance your DMARC policy to be more secure than “p=none;”. In other words... switching your DMARC policy from "none" to "quarantine" or "reject."

Thanks for an awesome training video! How can we verify we have completed the steps correctly? Especially with SPF and DKIF as mentioned in the video?

Check out this awesome new resource that just dropped on the Klaviyo Academy: Verify that your account meets new sender requirements

To add clarification for your question specifically setting up a Branded Sending Domain is the step that takes care of both SPF and DKIM.

Thank you for the webinar! It was mentioned that Klaviyo would be automatically adding the one-click Unsubscribe to our email headers. Is this functionality live now? What if we’re not seeing these added to our emails? 

We cannot guarantee that the header unsubscribe button will appear for a given email. This is completely at the discretion of the inbox provider. Even if the button does not appear, the email is still compliant.

Such a helpful webinar today, THANK YOU Klaviyo! 

I’m a little worried about two of my reports… The below has 2 warnings; I think it’s really just the Rua tag that should be addressed. Is that for the Domain Policy=None?

On the call, it was suggested that we use another reporting tool like EasyDmarc to monitor our stuff to maybe change things down the road - to quarantine and/or reject. Is that necessary?

I’m also questioning this scan… This doesn’t look so good, lol. Overall results 1 of 10? What does the orange and red dots mean? Is the third green and thats where we should be? Would love your advice on this too.

Much thx. I look forward to hearing from the experts! :)

Such a helpful webinar today, THANK YOU Klaviyo! 

I’m a little worried about two of my reports… The below has 2 warnings; I think it’s really just the Rua tag that should be addressed. Is that for the Domain Policy=None?

On the call, it was suggested that we use another reporting tool like EasyDmarc to monitor our stuff to maybe change things down the road - to quarantine and/or reject. Is that necessary?

 

I’m also questioning this scan… This doesn’t look so good, lol. Overall results 1 of 10? What does the orange and red dots mean? Is the third green and thats where we should be? Would love your advice on this too.

 

Much thx. I look forward to hearing from the experts! :)

It works better if you search in this Domain Scanner with the branded sending domain: https://easydmarc.com/tools/domain-scanner?domain=send.jesterswink.com

If all you are worried about is compliance for the new requirements then you are good to go.

EasyDMARC adds a bunch of warnings and extra stuff that you may want to do to increase the security of your DMARC policy in defending against someone spoofing your domain (pretending they are you to steal information from others) but as far as Gmail and Yahoo are concerned for their new requirements it’s not required… yet

​​​​​​​Gmail and Yahoo may ask for folks to move to p=reject or p=quarantine in the future but for now that’s just speculation