This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Check out the training recording below:
During this session, we:
-
Utilized our reference sheet to create multiple BFCM segments*
-
Built essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIPs)
-
Built 1 segment to exclude from your Cyber Weekend sending strategy
*Important note: This reference sheet has been updated from its original format.*
Two changes have been made:
- The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time”
- We have simplified the marketing conditions needed for each segment. You no longer need to include the condition: “If someone is in or not in a list,” due to recent changes in the Klaviyo platform. You only need to include the condition: “If someone can or cannot receive marketing → can receive email marketing → Because person: subscribed”
BFCM resources:
- Klaviyo BFCM Hub
- [Course] Academy BFCM courses
-
[Course] Preparing for Black Friday/Cyber Monday (Academy course)
- [Course] Black Friday Cyber Monday campaign best practices
- [Course] Use winning segmentation strategies for BFCM
- [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo
Additional learning resources:
- [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
- [Help article] How to create customer engagement tiers
- [Help article] Segment conditions reference
- [Help article] Getting started with segments
- [Help article] Advanced segmentation reference
- [Help article] Creating a sending schedule based on email engagement reference
- [Community post] How to create a successful Cyber Weekend campaign calendar
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
--
Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.
Happy sending,
Emily Shea