Whether you are looking for the replay of this session or catching up with some of our additional resources, you are in the right place! You can find everything you need below.
We covered strategies for leveraging the Meta x Klaviyo integration to attract and engage potential customers, grow subscriber lists, and optimize lead generation efforts.
In this session, we covered:
- Creating a high-performing lookalike audience segment aligned with business goals
- Analyzing successful lead ad examples to understand what worked and why
- Building a customized welcome flow to nurture and convert new subscribers effectively
You can find the replay of this session below:
Building your Meta lookalike segment:
In the first build phase, we created a “Meta Lookalike: Recent Purchasers” segment. Here’s how we defined it in Klaviyo:
What someone has done or not done > Person has Placed Order Value > is greater than > 100 > in the last 90 days
- Tip: We recommend setting the amount slightly above your average order value (AOV) to target high-value customers more effectively.
ADDITIONAL RESOURCES
Academy course: Grow your business with Klaviyo's Meta Ads integration
Getting started with Facebook Advertising
Facebook integration data reference
Guide to advanced targeting on Facebook & Instagram
How to determine your Facebook audience sync strategy
How to create a Lookalike Audience on Facebook Ads Manager