Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.
Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.
In this session, we cover:
Enabling the Facebook integration in your Klaviyo account
Building a segment to be used as a custom audience
Building a segment to be used as a lookalike audience
Syncing these segments to Facebook Ads Manager
Let us know in the comments below which Klaviyo segments you’ll be using as custom audiences!