Recap discussion: [Strategy session] 2026 BFCM offer and promotion strategy
This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
In this session, we covered:
- BFCM 2025: by the numbers - Explore the trends shaping BFCM 2026, including AI-powered personalization, loyalty, lower average discounts, buy now, pay later, and changing shopping behavior across Cyber Weekend.
- Determine the right offer for your business - Use your 2025 performance, 2026 goals, and customer personas to choose an offer that makes sense for your brand and customers.
- Get inspired by real-life promotion strategies - Explore sitewide, daily, tiered, and mystery discounts, plus alternatives like product launches, donation incentives, gifts with purchase, influencer collaborations, gift guides, and Small Business Saturday campaigns.
- Bonus: Segment your BFCM offers - Tailor promotions for key audiences like VIPs, deal hunters, gift givers, and highly engaged shoppers who are close to purchasing.
Key takeaways
BFCM 2025 showed that winning doesn't always mean discounting more. Repeat buyer revenue grew faster than new buyer revenue, AI-powered recommendations drove stronger results, and brands continued to find ways to create relevant customer experiences while protecting their margins.
As you plan for BFCM 2026:
- Review what worked in 2025 before deciding this year's strategy.
- Choose an offer based on your goals, customer personas, and business model.
- Reward loyal and repeat customers instead of focusing only on acquisition.
- Use personalization and segmentation to make offers more relevant.
- Treat Cyber Weekend as a sequence of shopping moments, not one long promotion.
- Keep promotions simple, clear, and transparent.
Our advice: Don't go overboard. Pick one core strategy that supports your goals, then use segmentation and personalization to make it work harder.
You can watch the replay of this training below: