Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)

  • 17 October 2022
  • 2 replies

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Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the recording below. 

In this session, we covered:

  1. 2021 Cyber Weekend data and trends- regarding advertising and customer spending habits
  2. Different promotional strategies based on business goals
  3. Real examples from Klaviyo customers
  4. Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)

While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!

Ready to implement these ideas:

  • Finalize your promotional strategy

  • Create your Cyber Weekend content calendar

  • Build segments, create campaigns, and tailor holiday offers to those specific audiences

Need more help?

  • For technical troubleshooting, contact Support within the Klaviyo app.

  • For strategic guidance, email

Want to learn more?

Additional resources:

2 replies


Awesome training yesterday! I am hardly trying to find the content calendar to download or make a copy. Where is that at?

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Thanks for joining @julesbeans!


Here is the link to the content calendar: 

Content Calendar:

Have a great one!