Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)
Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Check out the recording below.
In this session, we covered:
- 2021 Cyber Weekend data and trends- regarding advertising and customer spending habits
- Different promotional strategies based on business goals
- Real examples from Klaviyo customers
- Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)
While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!
Ready to implement these ideas:
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Finalize your promotional strategy
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Create your Cyber Weekend content calendar
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Build segments, create campaigns, and tailor holiday offers to those specific audiences
Need more help?
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For technical troubleshooting, contact Support within the Klaviyo app.
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For strategic guidance, email growth@klaviyo.com.
Want to learn more?
- Join Build your Cyber Weekend segments
- Check out Getting started with the Google Ads integration
Additional resources:
- 15 Real Black Friday Cyber Monday email campaign examples and results [blog]
- Klaviyo benchmark data
- Black Friday down? Not for these 160k brands
- Black Friday/Cyber Monday 2021: Data from 2,500+ eCommerce brands and $219m in revenue (Wayflyer)