Hi! I have an explicit ‘Engaged 30 Days’ segment of 11,473 profiles and an explicit + implicit ‘Engaged 30 Days’ segment of 24,016. How do i get the implicit profiles to consent when they have already been receiving marketing campaigns as this is the segment I always use?

@emileefranklin Hey there! 

It’s definitely not advisable to send email marketing to profiles with implicit consent. In many regions, this is actually illegal or heavily regulated. Furthermore, you could be risking your deliverability due to the increased likelihood of spam complaints and unsubscribes. In your case above, I’d suggest adjusting your segment to exclude implicit consent profiles and only send to your subscribed segment. You can then try retargeting methods on your website or on social media to encourage explicit opt-ins. 

• Understanding explicit vs. implicit consent

Hope this helps :) 

Hi @emileefranklin , just seeing your question now!

Echoing Kaila here, I’d definitely recommend only sending to profiles with explicit consent moving forward. This means only sending to the ‘Engaged 30 Days - Subscribed’ segment, and adding the following condition to any other segment you use for sending: If someone can or cannot receive marketing > Person can receive email marketing > Because person subscribed (adding a filter for ‘And double opted in is True’ if you use double opt-in).

As to how to get profiles with implicit consent to opt in, I’ll share my 2 favorite strategies below. Both of them require you to first create a segment containing your profiles with implicit consent using the following condition: If someone can or cannot receive marketing > Person can receive email marketing > Because person never subscribed

The 2 strategies are:

• targeting them with a sign-up form: create a sign-up form and use the Targeting and Behavior settings to show it only to this segment

  

   

• retarget them with a Facebook/Instagram ad: enable our Facebook Advertising integration to sync your segment to Meta, then create a lead ad on Facebook/Instagram targeting this segment and syncing the leads back to Klaviyo (view our Getting started with Facebook Advertising documentation)

The great thing about these strategies is that you can also use them to retarget your suppressed profiles!

Hope this helps. If you run into any issues while trying to implement these strategies, I’d recommend reaching out to our Support team.

Cheers,

Mai