Campaign delivery issues

Hey @retention,

Thanks for bringing up the scheduled event processing maintenance from the Klaviyo Status Page which may have led to some confusion in the campaign’s analytics!

@Gayla and @Clif, the scheduled maintenance only effected the reporting of emails and did not disturb the actual sending ability of the emails themselves. This means email are still being sent out from Klaviyo, but aren’t being reported correctly. The latest updated on the status page indicates that repairs are still underway and a small percentage of email analytics are still being recalculated for accuracy. 

Due to this maintenance, revenue may appear lower than anticipated due in part to how Klaviyo calculated revenue attributed to the email. Klaviyo has a last interaction (open or click) model where the last opened or clicked email prior to a purchase would receive the attribution of the sale. Because of these processing delays, open and clicks may be delayed and thus cause revenue attributed to the email to be lower than expected. No data would be lost due to the maintenance and it would simply be a delay in how the reports are represented. Reporting will appear more accurate once the maintenance has been completed and the data is rerun within Klaviyo’s backend. 

If you haven’t already, I would suggest subscribing to Klaviyo’s Status Page to receive updates pertaining to when this maintenance has fully been completed and to receive reports of future server events. 

Thanks for being a part of the Klaviyo Community!

David

Hey @Gayla,

Great question!

It is a common misconception that email delivery is instantly completed after you hit "Send." How long it takes an email to land in a recipient’s inbox depends on a number of factors. These factors include your sending reputation, the list quality and your brands engagement levels, and on the inbox providers themselves. 

All of these factors boil down to following best practices and maintaining a good sending behavior. Maintaining a positive sending reputation and the quality of your list are both controllable factors which can help improve the deliverability of your emails. This in turn would also assist in allowing emails to be delivered as soon as possible. You can learn more about good list hygiene and strengthening your sending reputation from the following Help Center articles:

• Guide to List Cleaning
• How to Strengthen Your Sender Reputation
• Guide to Email Deliverability
• Understanding Deliverability Best Practices
• How to Monitor Email Deliverability Performance

The last factor which is dependent on the inbox provider isn’t entirely controllable. Inbox providers will take your emails through a series of security checks to determine if your emails are safe or not as well as determining where to place the emails. Although this is all entirely up to the inbox provider’s discretion on the time it takes for your emails to be placed delivered, it does take into consideration the first two factors of your sending reputation and list/recipient quality. 

An analogy I like to use to explain how emails are delivered and how Klaviyo plays a role in this is similar to how a package would be delivered to an apartment complex. Once you’ve dropped off your package at a carrier facility, the actual delivery of the package to the recipient would all depend on the shipping/postal agent and how soon the front desk can put the package in the recipient’s mail slot. In this metaphor, Klaviyo will be the carrier facility that will “send” the email, the shipping and postal agents would be the mail servers that the emails go through. Lastly, the front desk agent would be the inbox provider signing off and placing the email in the recipient’s inbox. 

I hope this helps clear up some confusion!

David