Skip to main content
denise.b
Contributor I
Contributor I
August 16, 2021
Solved

Create Segment of discount-only shoppers

  • August 16, 2021
  • 13 replies
  • 2525 views

Hello!

Does anyone have any creative ways to segment discount-only shoppers that’s better than “Placed Order is greater than x over all time where Discount Codes contains 100+ different codes?

-Denise

 

 

    Best answer by alex.hong

    Hi @denise.b ,

    Great question and thanks for posting to the Community!

    I'm afraid updating the segment definition with the new codes is the only way to do this. The workaround for Dynamic Codes requires you to include each unique code in the Segment definitions which can become cumbersome if you have sent out a lot of unique codes. If you are using unique/dynamic codes, there currently is no method in place for just "used discount" in general. With that said, I can file a feature request on your behalf to see if this is something we can implement in the future. I would love to see the feature available! I know other customers have mentioned it as well so the more we submit feedback about it, the better our engineering team can prioritize building the feature. 

     

    A possible work-around I have would be to use a static code instead so that there are fewer codes to bring into your segment definition. 

     

    Hope this helped!

    Alex

    13 replies

    Problem Solver I
    September 24, 2024

    Hi, 
    Is there any update on this feature actually?

    Thanks! 

    Contributor I
    October 28, 2024

    Hi, this feature would be really helpful for when setting up segments for Black Friday. For example, ‘Customers who have only purchased sale items’ would be a great one to target this Black Friday - for those Deal hunting shoppers!

    Anyone who knows how i can hack this without the feature, I would be greatly appreciated 🙌

    Thanks!

    orkhan_help
    Contributor I
    Contributor I
    December 7, 2025

    a while ago..I came across this thread when researching the same challenge, and it’s clear that many teams still struggle to segment discount-driven shoppers in a way that doesn’t require listing every dynamic code manually.

    We’ve been working on a behavioral segmentation engine for Shopify stores that was partly inspired by limitations discussed here. Instead of relying on static or predefined coupon lists, it analyzes Shopify behavioral data directly and identifies discount-use patterns automatically. The system can then pass this back into Klaviyo as profile tags or properties, so marketers can build segments without touching individual coupon codes.

    It also produces complete one-off campaigns based on those behavioral insights, though the core value is the segmentation itself.

    I don’t want to turn this into a promotional post, but if anyone is still exploring solutions or wants to compare approaches, feel free to reach out. Happy to share what we’ve learned while building it.

    Sendor.ai — customer segmentation and data hygiene powered by machine learning.