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Contributor I
December 1, 2020
Solved

How to display product regular price and discounted price in the product block in Klaviyo?

  • December 1, 2020
  • 38 replies
  • 16803 views

Hello,

In my email content in Klaviyo, I added a product block into the email. Right now i can link the products either from the feed or from the catalog. It shows the products ok with only 1 product price. I would like it to show 2 product prices, one is for regular price with a strike across it and the second one is the discounted price . I can’t seem to figure this out or if Klaviyo even support it. Anyone here know how to do this or if you know this is even possible in Klaviyo?

 

Thanks

 

    This topic has been closed for replies.
    Best answer by David To

    Hello @Oyivalk@Drewseph and @LeightonS , 

    At present, Klaviyo’s product block does not support displaying more than one price, such as a product’s original price and its current sales price. As mentioned by @Julia.LiMarzi in this thread, the most common work around to this would be manually updating the price of the native product block to reflect the product’s sales price or adding a column block under the product block to manually display a secondary price. A YouTube video posted recently that highlighted how to put this strategy into action can be found here: https://www.youtube.com/watch?v=VMjrJ193iJ8&t=154s 

    If you are code-savvy, an additional solution available would be using a series of Django tags and Klaviyo’s Catalog Lookup function to custom code your own product block. Through using a Text block, you can custom code and simulate a native Klaviyo product block off your own design to reference any of your product’s properties including a regular and sales price field. Some resources I would suggest using to build this are the Django Documentation, Overview of the Catalog Lookup Tag, and Template Tags and Variable Syntax Help Center articles. You may also want to work with your template designer or finding one from one of our many partner agencies to further help you custom build this function.

    As another note, if you wanted to display a sales price in addition to a product’s regular price within a flow email which utilizes a dynamic table block; I would suggest reviewing if these two properties are being synced from the event used to trigger your flow. If both a sales price and the regular price are being shared, you can dynamically reference the variable tags for these properties to display within your emails. Here’s some refreshers on using and customizing dynamic table blocks: 

    This would further allow you to use the suggestion mentioned by @Paul S of using a strike through for your regular price tag <s> {{ whatever the price tag is }} <s> followed by including the tag to reference your sales price next to it or below it.

    Since this threads surrounds an interest in highlighting a price drop, in case you may have missed Klaviyo’s most recent KPE event, I’ve included a summary of the event below. I bring this up because one of the exciting new feature releases during this event was a Price Drop Flow Trigger!

    Thank you for being Klaviyo Community members!

    David

    38 replies

    Julia.LiMarzi
    Klaviyo Employee
    Klaviyo Employee
    February 18, 2021

    Hi @srenyer @secretlabel @helidirect, I wanted to follow up and let you know that I’ve submitted a feature request for this functionality to our team. Thank you for your feedback!

    -Julia
    Contributor II
    February 18, 2021

    FANTASTIC!!!  It is just such an obvious thing missing, and will make a massive difference to us (and I think most ecommerce businesses).  Let's face it, most online selling is about offering some kind of discounted price on some products if not all. 


    That is really good news.

     

    Thanks

    Contributor II
    February 18, 2021

    That is wonderful! It really is a deal breaker functionality. Thank you for addressing the issue so quickly.

    Contributor I
    March 24, 2021

    Hi @Julia.LiMarzi ,
    please is there any update regarding this functionality? When we can expect it? It is a deal-breaker for us as well. 

    Also please it would be also great if we could select which price we want to compare from to in the product blog as different customers have access to different prices based on their loyalty level. 

    Regards
    Lukas

    Julia.LiMarzi
    Klaviyo Employee
    Klaviyo Employee
    March 24, 2021

    Hey @Lukas, I don’t have an update at this time. 

    I will update the feature request to also include this use case you suggested for loyalty tiers. For your tiered pricing, do customers log in to an account, and then the pricing they are shown is dependent on their loyalty level? And is that discount standardized across products? For example, if someone is a VIP they get 20% off all products?

    A solution for promoting loyalty pricing in emails (if the discount is standardized) is to use Hide/Show Blocks to inform customers from different loyalty levels that the prices they see in the email will be further discounted by x amount because they’re loyal members. In my personal experience, I have seen instances where showing a higher price and offering a discount is more effective than showing a lower price, and it may be something you can experiment with as a workaround. 

    -Julia
    Contributor III
    April 13, 2021

    I've been asking for this function since the day I signed up to Klaviyo 3 years ago and they promised to send it to their team.

    It's such a simple request that for whatever reason they keep ignoring. It's marketing 101 to have the regular price as the anchor followed by the sale price. 

    I just dont understand why it's not a priority despite so many people requesting it

    July 20, 2021

    Has this been updated yet?

    Contributor I
    July 22, 2021

    Definitely need this option. It’s a PAIN in the BUTT to be doing the discount price manually with a strikethrough. It’s more labour involved for the person creating the newsletters.

    July 22, 2021

    Well it sucks if it’s a campaign element. If it’s part of a flow thats going out multiple times each day then you lose a ton of money not having it automated. Klaviyo needs to fix this, but Klaviyo will never gonna get around to adding this

    cassy.lee
    Klaviyo Alum
    July 24, 2021

    Hi @DaveK, @Oyivalk, @Drewseph 

    Thank you so much for sharing your feedback and honesty on your experience without the discounted price block. As @Julia.LiMarzi mentioned above, we have added this as a feature request, but I’ve also gone ahead and shared your additional comments and experiences with the appropriate teams. Although I do not have a specific timeline to reference, our team is exploring this functionality. I’ll be sure to update in this thread when there are more details to share. 

    Again, thank you for sharing this with us and for being a part of the Community, 
    -Cassy