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How to Send/Sync Klaviyo's "Shopify Tags" to Shopify as Customer Tags ? Not as "metafields" ...?

  • August 12, 2023
  • 3 replies
  • 1996 views

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I have a klaviyo form setup on a shopify store. The form adds 2 tags (property “shopify tags”) to each subscriber. This works fine, I can see the tags added to each profile under klaviyo admin. However, when I check in shopify customers, klaviyo pushes/sync the data but, those tags are not added as shopify tags per say, they are instead added as metafields named “shopify tags” … thats, not really what I want… I need klaviyo to assign actual shopify tags to the customer, not metafields…

Is this possible?

Best answer by David To

Hello @Loukad,

Welcome to the Klaviyo Community!

Great question! At this time, when custom profiles properties from Klaviyo are synced back to Shopify, they will be recognized by Shopify as metafields and not as what Shopify considers a “tag”. 

This is also explained in our How to sync data from Klaviyo to Shopify Help Center article. 

David

3 replies

David To
Klaviyo Employee
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  • Klaviyo Employee
  • Answer
  • August 14, 2023

Hello @Loukad,

Welcome to the Klaviyo Community!

Great question! At this time, when custom profiles properties from Klaviyo are synced back to Shopify, they will be recognized by Shopify as metafields and not as what Shopify considers a “tag”. 

This is also explained in our How to sync data from Klaviyo to Shopify Help Center article. 

David


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  • Contributor III
  • September 14, 2024

You could try using Shopify Flow to tag your customers instead/as well!


Alexander Hupfer
Contributor I
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If you need actual Shopify customer tags (not metafields), Syncmatic can do this with a much simpler setup than Shopify Flow.

 

Just connect your Klaviyo account, see all your segments listed, and toggle on the ones you want to sync. That's it - no flows or automations to build.

 

Syncmatic creates native Shopify customer tags from Klaviyo segment membership. Tags are added when customers join and automatically removed when they leave. No metafields involved.

 

It also works the other way - push your Shopify customer segments to Klaviyo lists.

 

Syncmatic on Klaviyo Marketplace

Syncmatic on Shopify App Store