Infinite looping gif in emails

Hello @lucieg,

Thanks for sharing your question with the Klaviyo Community!

I know you already said the GIF was set to loop indefinitely, but from my experience this sort of behavior typically occurs if the GIF was exported with the loop setting saved as something other than “Forever”. I would suggest checking again to make sure your GIF is exported with the loop setting saved as “Forever” and not just “Once”. For example, if you were using Adobe Photophop, you can find the loop setting on the bottom left corner of the interface:

I would also recommend taking a look at Adobe’s Bring images to life with the Adobe Photoshop animated GIF maker article on how to ensure your GIF is set to loop Forever/indefinitely as opposed to just once. 

Alternatively, do you happen to be viewing the email in an Outlook inbox provider? Outlook inbox providers are known to cause some email rendering and behavior differences as mentioned in our My Email Looks Different When Viewed in Microsoft Outlook Help Center article. GIFs not looping when viewed in Outlook inboxes typically impacts older versions of the software and often times do not impact new versions of it. You can also find some support on this from external resources such as the ones below:

• Litmus: Animated gifs in Outlook (Windows) get stretched after Outlook update
• Microsoft: The animated graphic in my e-mail message doesn't work
• Stack Exchange: 1 loop Gif email signature ends with play btn on Outlook MS 365

I hope this helps!

David