Contributor I

Solved

Inflated click rates?

Forum|Forum|2 years ago
February 14, 2024
20 replies
2669 views

Is anyone else experiencing massively inflated click rates? We started noticing it from about 2 weeks ago to now, and it’s showing an over 200% increase to our monthly click rate averages. When looking at individual campaigns as well, they’re also looking to be incredibly higher. Does anyone know if this is just a Klaviyo issue being worked through or what else would be causing this?

Analytics

This topic has been closed for replies.

Best answer by kaila.lawrence

Hi friends! Jumping in here again to reiterate this is a known industry problem the product team is actively working on solutions for. You have a few options in the meantime:

An immediate stopgap is moving to dedicated click tracking with SSL could help reduce (but not eliminate) elevated bot clicks. This is not assured as it has not been extensively tested, however this could help to mitigate the effect of these clicks on your sends.
To help you monitor the size of the potential audience, create a segment where “Has clicked email at least once in last X time" with an additional filter where Bot Click = true.
- Alternatively, you can also add the “Bot click = false” filter to your engaged segment in order to maintain your deliverability.

Here’s some more information on this topic:

Understanding bot-clicks

kaila.lawrence

Community Manager

Hey @jordvega! There isn’t a technical issue here on the platform side, but let’s see what we can tease out:

Has your campaign content or segmentation strategy changed?
Is this happening on ALL your campaigns, or only some? Which ones?
Have any other metrics been affected, or only clicks?
Have you connected any new integrations to Klaviyo?

C

christya

Contributor III

We are having the same issue, starting January 23/24

C

christya

Contributor III

All campaigns, only clicks

kaila.lawrence

Community Manager

Hiya @christya! Same questions to you… usually the reason is a combination of things including an increase in subscribers, decrease in spam/bounce rates, changes in campaign content and strategies. All in all, an increase in clicks is a good thing and means your marketing is working! I’d suggest also looking into what your subscribers are clicking on and subsequently how that’s impacting your conversions.

C

christya

Contributor III

Unfortunately I don’t think that is the case. The clicks tripled overnight on January 23. We are having issues with our data layer other than this also starting on Jan. 23, but of course, it could be unrelated.

C

christya

Contributor III

I should have also noted, there is no increase in conversions, so marketing not working. Definitely something else happening with the data.

kaila.lawrence

Community Manager

@christya Hmm… In this case I suggest reaching out to Support for further investigation. They’ll be able to dig into this deeper!

C

christya

Contributor III

After further internal analysis, we are almost certain this is related to an update from Apple affecting .iCloud addresses. See below:

I did a quick clicks comparison between those top three domains (they represent a decent chunk of our clicks) and found that iCloud had the biggest difference in click data (comparing Feb 1st to the 15th vs Jan 1st to the 15th). Icloud saw 682% increase in clicks MTD.

kaila.lawrence

Community Manager

That’s wild! Keep us updated on what more you find out.

A

allisondial

Contributor I

I am experiencing the same issue as @jordvega and @christya. Clicks doubled overnight on January 19 (with no increase in conversions), and have remained extremely inflated ever since.

Like @christya , we saw the biggest difference in click data from icloud.com and me.com domains.

This is of great concern to our team and I would be very eager to learn how we can resolve this issue and gain more accurate insight into campaign performance.

Show more replies

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials