Hey everyone,
I’ve been looking into what happens when someone unsubscribes, and it feels like a blind spot.
Most accounts I’ve seen:
-
Use the default unsubscribe page
-
Treat it as set it and forget it
-
Don’t track what happens after or test anything
But some early data surprised me. In some cases, a surprisingly large share of revenue still comes from users who hit the unsubscribe page.
It made me wonder: are we leaving value on the table here?
The way I’ve started thinking about it is less like a static preference center, and more like a lifecycle surface you can actually measure and optimize:
-
What do people do after landing there?
-
Does offering pause or reduced frequency change outcomes?
-
Can you improve retention or revenue with better experiences?
I ended up building a small Klaviyo app (Last Chance) to explore this. It has branded templates, built-in options like pause and frequency, and attribution across anything users do after landing on the page.
Still very early, so I’m curious:
-
Do you treat unsubscribe as a dead end?
-
Have you ever tested this part of the journey?
-
Would better visibility here actually change anything you do?
Would love any thoughts or pushback.
Thanks!
Alex
