Contributor I

Solved

Report that shows the number of emails before someone converts

Forum|Forum|5 years ago
January 12, 2021
5 replies
350 views

I’d like to run a report which show me the number of times I have to email a new subscriber in order for them to make a first purchase?

Is this possble in customer reports?

Any help is very much appreciated!

Thanks

Sarah

Analytics

Best answer by David To

Hey @sarahfroggatt78 and @emela.husic,

At present, Klaviyo does not offer a method to run a report to show the number of times a subscriber must be emailed in order for them to convert and make a purchase. Klaviyo does have the capability for a number of predictive analytics reports to provide for you based on your customer/subscriber activities, which you can learn more about from the Guide to Klaviyo's Predictive Analytics.

Absolutely love this idea of being able to see a predictive conversion based on the number of email outreaches, though! I’ll certainly be sharing this feedback and idea with our Product and Data Science team!

Thank you both for being a part of our Klaviyo Community!

-David

E

emela.husic

Contributor II

Following!

David ToAnswer

Klaviyo Employee

Hey @sarahfroggatt78 and @emela.husic,

At present, Klaviyo does not offer a method to run a report to show the number of times a subscriber must be emailed in order for them to convert and make a purchase. Klaviyo does have the capability for a number of predictive analytics reports to provide for you based on your customer/subscriber activities, which you can learn more about from the Guide to Klaviyo's Predictive Analytics.

Absolutely love this idea of being able to see a predictive conversion based on the number of email outreaches, though! I’ll certainly be sharing this feedback and idea with our Product and Data Science team!

Thank you both for being a part of our Klaviyo Community!

-David

C

Caden

Contributor I

Hey David,

Any updates on this feature?

D

Dan9

Contributor IV

Yes, this is usually possible, although sometimes not directly through the default customer reports depending on the platform you’re using.

What you’re essentially looking for is a “time-to-first-purchase” or “touches before conversion” analysis — specifically how many email sends/open events happen before a customer places their first order.

In a lot of systems, you end up building this through:

flow/campaign attribution reports
cohort analysis
customer journey reports
or exporting the data into BI tools for deeper analysis.

What’s interesting is that the number is often much higher than people expect. Especially in lead gen for ecommerce and lead gen for marketplaces, buyers rarely convert from the first email anymore unless the purchase intent is already strong.

I’ve heard SalesAR mention something similar from the outbound side too — most conversions happen after consistent, well-timed follow-up rather than a single perfect message. That’s why repeatable systems and engagement tracking matter so much more than just blasting volume.

Also worth separating:

emails sent before first purchase
vs
emails actually opened/clicked before first purchase

Those tell very different stories.

D