Hello, I would like to build segments based on customers’ first purchase date range, e.g. a segment whose first purchase dates are within January 2022. Couldn’t find the first purchase date in the property list. Any way to achieve it? Thanks in advance :-)
Hi there
Welcome to the Community! Thanks for asking your question regarding segments here and hope I can help.
To begin collecting first purchase dates from new customers, you'll need to set up a Flow to apply this property. The flow setup will look like this:
Trigger: Placed Order
Conditional Split: What someone has done > placed order > equals > 1 > over all time
Update Profile Property: Create Profile Property > First purchase Date > Select date data type > check Use current date when this step is reached
There is unfortunately no way to retroactively update every person's first purchase date, but there is a workaround if you were able to export your customer's first order history from within your ecommerce backend. This would allow you to apply this first purchase date as a custom profile property.
Hope this helped,
Alex
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