Problem Solver I

Solved

Segment revenue

10 replies
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Is there a way to follow the revenue of a certain segment of profiles over all time?

Thx

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Bobi N.Answer

Champion & Partner

@Iztok

Yes there is but it is a manual thing. This is not statistic available in Klaviyo for some reason but you can check this by going to:

Placed Order metric for your account
Than go to Best People tab
Than click Export to CSV button and in the dropdown just select the segment you want to check
When the download is finished go to the revenue tab and sum it for all the people in that segment

This will give you the numbers you are looking for but as you can see it is manual process that you will always have to do manually, but at least you get what you need at the end :)

Head Email Marketing Technician at Flowium

Bobi N.Answer

Champion & Partner

@Iztok

Yes there is but it is a manual thing. This is not statistic available in Klaviyo for some reason but you can check this by going to:

Placed Order metric for your account
Than go to Best People tab
Than click Export to CSV button and in the dropdown just select the segment you want to check
When the download is finished go to the revenue tab and sum it for all the people in that segment

This will give you the numbers you are looking for but as you can see it is manual process that you will always have to do manually, but at least you get what you need at the end :)

Head Email Marketing Technician at Flowium

I

IztokAuthor

Problem Solver I

Thank you, Bobi. Works like a charm :)

Best

Iztok

Mailbox Manny

Partner - Silver

Great tip @Bobi N., I’ve never really explored the metrics section analytics before.

Question for both, now that we have this data, what are some tactics/examples on how to use this information?

Subscribe. Segment. Send. Repeat.

I

IztokAuthor

Problem Solver I

Hi, we have this lead gen mechanism that collects contacts. We want to be able to understand how much revenue these “new” contacts bring over time. So we will be able to set some benchmarks and KPI’s for similar campaigns. Does this make sense?

Bobi N.

Champion & Partner

Hey Manny
Client usually request this data when they have different marketing strategies.. for example google ads or fb adds so they want to see if the money they spend correspond with the money they made from those lists/segments

Head Email Marketing Technician at Flowium

Mailbox Manny

Partner - Silver

Awesome, thanks for the examples @Iztok and @Bobi N. !

Subscribe. Segment. Send. Repeat.

S

shinu_retainup

Contributor I

Hai thank you for this information when I tried doing this I reached till Best People tab but then I couldn't find the export Icon. Attaching the screenshot. We were using Magento

Thank you

Bobi N.

Champion & Partner

@shinu_retainup
the export button is before Charts in the menu but since you are not seeing it I guess you don’t have Admin access. Only Admins can export data from accounts, so ask for Admin access so you can do this.

Head Email Marketing Technician at Flowium

A

adamh

Contributor II

this should be available in klaviyo dashboards. surely it can’t require tedious manual steps to get such vital information.

talhahussain

Expert Problem Solver I

You can track revenue for a segment in Klaviyo by navigating to the segment in your dashboard. Klaviyo displays metrics such as total revenue, placed orders, and conversion rates directly associated with that segment. Ensure that your analytics are set up to properly attribute revenue from orders to the corresponding customers in the segment.

Talha Hussain - Email Marketing Specialist - talhahussain1100@gmail.com

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