I am working with a client who uses Shopify and Klaviyo. Klaviyo has an inaccurate number of subscribers compared to Shopify’s list. I then realized that the list in Klaviyo was only double opt-in which I changed now to single opt-in. How can I get those additional subscribers that are in Shopify over to the Klaviyo email list? I’ve tried doing a reimport but that didn’t change the number.
Any suggestions on how to do this?
Also, is my assumption right that since my Shopify settings we’re on single opt-in and Klaviyo list was on double opt-in, Klaviyo was not taking those into account?
You’re assumption is correct! Sounds like double opt-in is the main cause of this discrepancy. Another important thing to understand is that list management is independent between Klaviyo and Shopify - or any other app/service you may use. This means because double opt-in was enabled on your Klaviyo list, users would need to confirm their subscription prior to being added to the Klaviyo list.
You’re assumption is correct! Sounds like double opt-in is the main cause of this discrepancy. Another important thing to understand is that list management is independent between Klaviyo and Shopify - or any other app/service you may use. This means because double opt-in was enabled on your Klaviyo list, users would need to confirm their subscription prior to being added to the Klaviyo list.
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