Currently, our signup form appears 20 seconds after a user visits the site. If the user ignores it, the form is shown again after 14 days.
What are your thoughts on this setup? Do you think this is the right approach, or should we adjust the frequency?
Also, please let me know if we should configure the popup to trigger on every PDP.
Best answer by marika-t
Hi
Each brand is a bit different, so the best way to land on the right delay is to A/B test. I'd test your control (20 seconds) against 10 or 15. If 15 wins, test that against 8. Time delay is one of my favorite things to test - you don't always get conclusive results, but popups tend to give you a clearer winner than most tests do.
The 14-day re-trigger is reasonable. Once your main tests wrap, you can test 14 vs 7, just don't expect a big signal - that traffic is a much smaller sample.
For PDPs: yes, show it there and on your main LPs, but exclude sensitive pages like /cart and /support. On PDPs specifically, you might get better results from a scroll-depth or exit trigger than a pure time delay, since a timed popup can interrupt someone mid-evaluation. Longer term, a PDP-specific popup with its own offer is worth exploring.
You’re thinking about this in a smart and strategic way! Happy to help talk through results once you've got some tests running.
+10Hi
Each brand is a bit different, so the best way to land on the right delay is to A/B test. I'd test your control (20 seconds) against 10 or 15. If 15 wins, test that against 8. Time delay is one of my favorite things to test - you don't always get conclusive results, but popups tend to give you a clearer winner than most tests do.
The 14-day re-trigger is reasonable. Once your main tests wrap, you can test 14 vs 7, just don't expect a big signal - that traffic is a much smaller sample.
For PDPs: yes, show it there and on your main LPs, but exclude sensitive pages like /cart and /support. On PDPs specifically, you might get better results from a scroll-depth or exit trigger than a pure time delay, since a timed popup can interrupt someone mid-evaluation. Longer term, a PDP-specific popup with its own offer is worth exploring.
You’re thinking about this in a smart and strategic way! Happy to help talk through results once you've got some tests running.
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