2025 Champion

What is one best practice or recommendations you have for creating a high-performing welcome series?!

Forum|Forum|2 years ago
August 14, 2023
12 replies
1287 views

Hello Klaviyo Community!

I have been working in the email industry for a long time and I have learned a lot from working at different agencies, working with a lot of different clients, and from other Klaviyo users in this community.

One of the most common email flows a brand can set up is their welcome series, and in my opinion, one of the most essential email series any business can help to deliver value immediately to new subscribers while educating them on your business.

Over the years, I have developed a process for helping brands build out their welcome series, but I know there are other strategies or tactics you all are using to craft your own.

If you had to share one best practice or recommendation for creating a welcome series, what would it be?!

Anyone is welcome to share, but I’d love to hear from the other Klaviyo Champions 👉 @Bobi N. @retention @chelsgrove @Akers Digital @Spark Bridge Digital LLC @Omar @ebusiness pros @KatherineB @inboxingmaestro @Brett_Gatsby @Ashley I. @Kylie W

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In the InboxAuthor

2025 Champion

Hi @In the Inbox

Depending on what our key message is in that specific email, we will tailor which review is presented. For example; if the email is around introducing the brand more, then reviews that speak of service from that brand are displayed. We also find having these shown mid way through email are best too.

If the email is about a key product or collection, then we choose product focused reviews to be displayed and will display these against this product.

Certainly, we use Stamped.io for collecting our reviews primarily, however we also have many customers who email in directly too. I know there is alot more we can do here in terms of capture!

Kylie

Hi @Kylie W

I like this a lot! So, you essentially sprinkle in different types of reviews that match the content of the email throughout the welcome series.

I’m curious, have you test this? What sort of engagement did you monitor with or without the social proof in each of the emails?

Thanks so much for the conversation and recommendations! This is great to learn from each other and share some more tactical recommendations.

Best @In the Inbox

Bryan Richey // Klaviyo Champion & Email Strategist at In the Inbox // https://intheinbox.co/

Jessica eCommerce Badassery

Partner

@In the Inbox

It depends a bit on the brand, the product(s), where they came from, how much education is needed, etc. but hands down the thing I always include is objection handling content.

What form that takes depends on all the same factors above… (FAQs, Social Proof, Storytelling) but there’s likely something holding them back from purchasing and I want to nip that in the bud ASAP

eCommerce + Email Marketing Strategist | eCommerceBadassery.com

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