Contributor I

Solved

Whats the difference between accepts marketing and the Newsletter list?

Forum|Forum|5 years ago
January 15, 2021
21 replies
8798 views

Hi there,

I’ve been looking at lists on our account and noticed that our Newsletters list is 5k under the amount of customer we have on a list where the definition is just ‘accepts marketing’ can anyone say why this is?

Also is there a way we can then add this extra 5k to our newsletter list?!

Thanks in advance,

Ali

This topic has been closed for replies.

Best answer by ksanfelipe

Hi @Alastairofecw !

“Accepts marketing” is a Shopify-specific property. If someone opts-in to email marketing in your Shopify store, you will notice that they have a property of “Accepts marketing = true.”

In your integration settings, you can choose to have users who accept marketing in Shopify get added to a list in Klaviyo:

As long as you have this setting checked off, then you can just use your Klaviyo lists as your source of truth for opt-ins. You won’t want to rely on this property because it is a Shopify property, which means subscribers you collect through a Klaviyo signup form will not have this property.

Generally speaking, your subscriber lists in Klaviyo are the most accurate way to identify users who have given consent for email marketing!

Cheers,

Kalie

ksanfelipeAnswer

Klaviyo Employee

Hi @Alastairofecw !

“Accepts marketing” is a Shopify-specific property. If someone opts-in to email marketing in your Shopify store, you will notice that they have a property of “Accepts marketing = true.”

In your integration settings, you can choose to have users who accept marketing in Shopify get added to a list in Klaviyo:

As long as you have this setting checked off, then you can just use your Klaviyo lists as your source of truth for opt-ins. You won’t want to rely on this property because it is a Shopify property, which means subscribers you collect through a Klaviyo signup form will not have this property.

Generally speaking, your subscriber lists in Klaviyo are the most accurate way to identify users who have given consent for email marketing!

Cheers,

Kalie

KSF

V

Vincenzo Cassese

Active Contributor I

If i don’t click on Subscribe customers who Accept Marketing to a Klaviyo List in Shopify Integration, Will the contact still be inserted in the cart abandonment flow?

alex.hong

Klaviyo Alum

Hi there @Vincenzo Cassese,

If a customer in your Shopify store had already accepted marketing, then they would be eligible for emails to be sent to them. The button within the integration setting just allows for you to automatically put these customers into a list if you wanted to target them for marketing related flows or similar content.

V

Vincenzo Cassese

Active Contributor I

So if a first-time person goes to checkout without ticking email marketing and without buying, they won't enter the cart abandonment flow?

alex.hong

Klaviyo Alum

Hi @Vincenzo Cassese,

So that would depend actually. Did the customer submit the contact information page? So I’m pretty much asking did the customer enter their contact information and move onto the next step in the checkout process? If so, then they would still get checkout abandonment flow emails. If they did not submit the form as in did not move onto the next page/billing page then they would not receive the flow. It actually doesn't matter if the user ticked the accept marketing checkbox or not.

The Accepts Marketing option in Klaviyo is only related to providing opt-in to a list for our platform.

Thanks!
Alex

V

Vincenzo Cassese

Active Contributor I

Ok thank you 😁

alex.hong

Klaviyo Alum

My pleasure!

A

AshleyH

Contributor I

Where exactly is the feature to subscribe customers who accept marketing to a Klaviyo list within the intergration settings? I only see this verbiage.

Is this the same?

alex.hong

Klaviyo Alum

Hi @AshleyH,

What you are searching for is actually part of the Shopify/Klaviyo integration. It is in the initial integration settings page.

D

DRMax

Contributor I

Hi @alex.hong ,

I basically have the same issue, but the answers above did not really help me understanding it.

I integrated Shopify into Klaviyo. On the initial integration settings page, I chose to subscribe the Shopify customers who accept marketing into my main list. After the integration, however, I now have 700 contacts in my main list, but the “Accepts marketing” segment contains 2000 contacts.

What went wrong here? All I want is to have all contacts who accept marketing in Shopify being added to my Klaviyo main list automatically.

How can I achieve that?

Thanks a lot!

Show more replies

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials