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Shannon E.
Klaviyo Alum
November 24, 2020

Why are my double opt-in confirmation emails going to spam?

Double opt-in confirmation emails may go to spam if your account's default From Address is a free mailbox provider, like @gmail.com, @yahoo.com, @aol.com, etc. To update your account's default from address, navigate to Account > Contact Information > Organization and update your Default From / Reply-To address. You can set up a forwarding address if you don't already have a business email associated with your domain. For example, if your default From Address is a Gmail address, you can set up an alias to have emails forwarded from your public From Address to your personal inbox.

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11 replies

Contributor I
February 19, 2025

This is so confusing. Some customers get the confirmation emails without issue but I see way too many who sign up but don’t confirm. It’s costing us orders.Klaviyo needs to fix this.