Recap: December 2024 NYC Klaviyo Meetup

Hey NYC Meetup crew,

A special thank you to all who attended our final Meetup of 2024! 🥂

(sorry we didn’t get everyone included in the group photo, but please feel free to share your own pics below!)

💭 ​@AndriyBoychuk and I hope you enjoyed this month’s workshop on our top tips for increasing click rates in emails. We look forward to hearing about the successes you all have in the coming weeks after implementing these suggestions! Here’s a quick & dirty rundown on the tips we shared:

1. Feature your Call to Action (CTA) Above the Fold
2. Add Link Personalization
3. Make sure your Copy conveys your Brand Voice
4. Implement GIFs in your banner image
5. Use a Video Banner/GIF with a Play Button
6. Take advantage of Gamification
7. Capitalize on Urgency
8. Disrupt patterns with Text Based Emails
    

📖 Here is a link to the additional resources we highlighted during the session:

https://www.klaviyo.com/product/whats-new

✏️ If you were interested in learning more about the topics that were discussed during the event, please feel free to learn more and explore the below resources:

How to increase email click rates

8 email click rate tactics to engage subscribers [+examples]

Update Profile API call (Klaviyo Developers)

📢 Have feedback for us? Those who attended the December Meetup can feel free to fill out the Feedback Survey we shared at the event. Or comment with your thoughts below:

1. What topics are you hoping to learn more about?
2. What was your favorite takeaway from the Meetup that you can share with the rest of the group?
3. Any suggestions for 2025 Meetups? 

Couldn’t join us last month? Subscribe to this group for an announcement on the date & location of our next event.

Looking forward to seeing you at the next Meetup! 

❄️ Happy Holidays to you & your loved ones ❄️

-- Ashley Ismailovski