News & Announcements

Get updates on new releases, company news, and any other important details here.

  • 201 Topics
  • 345 Replies

201 Topics

Mike Oren
Klaviyo Employee
Mike OrenKlaviyo Employee
published in News & Announcements

Win $100 with your best Klaviyo hacks!

Hey community members!  We love learning about the unique ways that you use Klaviyo to add value and help grow your businesses so we want to hear from you!Share the hack that has saved you time, money, or frustration and the best, most creative submission will win a $100 gift card and our top submissions in the greater Boston area will win an invitation to our Boston headquarters! Share your interesting hacks that you have discovered with Klaviyo. Submit your hacks here!  Submit your hack by the end of the day on June 30, 2023 and you could win a $100 gift card and an invitation to our Boston headquarters on July 25th at 10 AM to connect with our product managers, designers, and engineers.  We can’t wait to read your hacks!  ~Mikecontest terms and conditions 

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Mike Oren
Klaviyo Employee
10 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

Request for feedback: French speakers

Calling all French Klaviyo users!We are looking for some French speakers to help us test the French-language version of the Klaviyo platform and provide feedback.Testers will be required to switch the app to French, which means that all the users in your account will see everything in French.  None of the platform’s features or functionality will change - just the language.Volunteers must be:Native French speakers Happy for all the users in your Klaviyo account to work in French Willing to share feedback on two Zoom calls with the Klaviyo team (in English)If you’d like to take part, please provide your details via this short form.

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chloe.strange
Community Manager
1 month ago
JustinHMueller
Klaviyo Employee
JustinHMuellerKlaviyo Employee
published in News & Announcements

Inactive SMS Programs - the risks of communicating with your SMS subscribers too little

When it comes to text message marketing, nearly every service provider and industry professional can agree that messaging your subscribers too frequently is a proven recipe for disaster. Consumers are not likely to stay subscribed to your program for long if your messages start delivering more annoyance than value to their lives. We explore this and other important ideas in the Klaviyo Help Center article Basics: SMS best practices… However, my goal for this post is to shed some light on the lesser discussed topic of messaging too infrequently! Below are some important things to keep in mind if you are wondering how long you can go without messaging your SMS subscribers: Collecting SMS SubscribersBEST PRACTICE: New SMS subscribers should receive an opt-in confirmation SMS immediately following their consent.  ▪ In the US, the CTIA’s Messaging Principles and Best Practices expects consumers to be “clearly informed” about their enrollment, the SMS program, and how to opt-out. We can assu

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JustinHMueller
Klaviyo Employee
11 months ago
AlexandraPalau
Partner - Silver
AlexandraPalauChampion & Partner
published in News & Announcements

Meet the Champions: Alexandra Palau

 Why did you get started with Klaviyo? I love the ease of use. The UI is very clean and simple to follow. It provides amazing tools for highly personalized emails which convert very well. The amount of integrations it has available makes it easy to centralize the data. It makes my life easier and helps me help my clients to generate more revenue faster. What message do you have for people new to Klaviyo? The data that Klaviyo captures from your website plus the analytics it has around that data will allow you to grow your business. Klaviyo grows with you. What is your favorite part of Klaviyo? First, the people at Klaviyo - the customer support is incredible. Highly knowledgeable and I always get my questions answered. Second, the platform itself. The constant improvements on the platform to make it easier and better. So many opportunities with flows - that is my favorite part! What does the Klaviyo Community mean to you? It means that I can use my 20+ years of email ex

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AlexandraPalau
Partner - Silver
1 month ago
DavidV
Partner - Gold
DavidVChampion & Partner
published in News & Announcements

Meet the Champions: David Visser

Why did you get started with Klaviyo? We noticed that the existing platforms available in the market were not specifically setup to deal with the requirements and needs of eCommerce merchants. What message do you have for people new to Klaviyo? Don't be intimidated and get stuck in! There is so much value that you can drive using the Klaviyo platform, and Klaviyo is built full of excellent out-of-the-box templates for campaigns, sign up forms & flows. There are also a lot of great resources available including trainings, the Community and learning directly inside the platform! What is your favorite part of Klaviyo? I absolutely love being able to directly show the return on investment in the platform. It's always an exciting time when we get to bring a customer across from their existing platform onto Klaviyo. We try and get an initial buildout done quite quickly (sign up form, welcome flow, abandon cart etc) and get them live, then wait for the numbers to start coming in.

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DavidV
Partner - Gold
1 month ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in News & Announcements

Meet the Champions: Carl Reynolds

Why did you get started with Klaviyo? Fell in love with email marketing and Klaviyo was my favourite tool that let me execute my vision and goals with my clients. What message do you have for people new to Klaviyo? Never stop learning! What is your favorite part of Klaviyo? The analytics, flow builder and tracking. What does the Klaviyo Community mean to you? Everything. 📕  What is ​​your favorite or most inspirational book?Harry Potter What is your most treasured possession?My pets Who would play you in a movie?Willem DefoeWhat is your favorite movie?Lord of the rings What is your favorite vacation spot? Tjörn Looking to connect further for questions or custom solutions? Look us up on our Partner Page! 

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Taylor Tarpley
Community Manager
1 month ago
Bobby
Partner
BobbyChampion & Partner
published in News & Announcements

Meet the Champion: Bobby Leonard

Why did you get started with Klaviyo? I previously worked at Klaviyo for two years as a Customer Success Manager and Onboarding Specialist. The team, the product and the customers were all rooted in the entrepreneurial mindset. It felt like a natural pivot to start my own entrepreneurial journey as a Klaviyo freelancer to continue helping Klaviyo customers with my unique background and skill set. What message do you have for people new to Klaviyo? You're going to love it! The Klaviyo team is passionate about the platform and their customers. They build and iterate at a pace that very few SaaS platforms are able to match. It's a product-lead company and the platform is one of the most powerful and user-friendly ones I've ever operated within in my professional career. What is your favorite part of Klaviyo? It's a tie between being a product-lead company with a powerful, easy-to-use platform. And, the interesting, household brands that makeup Klaviyo's customer base. What does t

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Bobby
Partner
1 month ago
StefanUE
Expert Problem Solver II
StefanUEChampion & Partner
published in News & Announcements

Meet the Champions: Stefan Milicevic

Why did you get started with Klaviyo? It was the best alternative to Mailchimp and Bronto at the time (2017-2018) What message do you have for people new to Klaviyo? It's all about data, and platforms enabling you to efficiently use the data you own to make decisions. Klaviyo is top of the range in this context. What is your favorite part of Klaviyo? Automation (ease of use, availability of help resources, drag-and-drop editor, all of it)   What does the Klaviyo Community mean to you? An opportunity to help others and to position myself as a thought leader and an expert willing to provide value without asking for anything other than visibility in return. 📕  What is ​​your favorite or most inspirational book?"Lord of the Rings", because it teaches the value of working together and having faith in your team to overcome obstacles. What is your most treasured possession?My guitar collection! Who would play you in a movie?1960-1970's Clint Eastwood. Also younger Ethan Hawke a

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StefanUE
Expert Problem Solver II
1 month ago
Adam Ragsdale
Partner
Adam RagsdaleChampion & Partner
published in News & Announcements

Meet the Champions: Adam Ragsdale

Why did you get started with Klaviyo? We migrated from Mailchimp at my last full-time company. I've been recommending it ever since. What message do you have for people new to Klaviyo? Take advantage of the great education and support resources. Help Center, Community, and the Support Team are all top notch. Using these resources together, I have always found the answer I'm seeking. What is your favorite part of Klaviyo? It's so easy to use that you can really level up your marketing game. Not just email, but your entire lifecycle marketing journey. The ecommerce integrations provide so much data on customers and behavior that you can really get to know your prospects and customers. Then it's so easy to leverage that intelligence for targeting and personalization across marketing channels. What does the Klaviyo Community mean to you? I really value being able to learn from peers who are using the product. And now as a Champion, I look forward to sharing even more of my knowl

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Adam Ragsdale
Partner
1 month ago
Casperackermann
Problem Solver III
CasperackermannChampion & Partner
published in News & Announcements

Meet the Champion: Casper Ackermann

Why did you get started with Klaviyo? As our ecommerce & retail clients have always been an integral part of our business, we discovered Klaviyo as one of our clients stumbled upon it back in 2017. We looked into it and discovered the various aspects of the platform that made it a no-brainer. Since then, we have grown to become the largest Klaviyo partner in Scandinavia. What message do you have for people new to Klaviyo? Spend time diving into all features in the platform. It's the scope of the platform and the various features that makes it an optimal choice for ecommerce and retail businesses. What is your favorite part of Klaviyo? I love the data structure and the ability to execute and segment in all aspects of the platform.   What does the Klaviyo Community mean to you? It allows for great knowledge sharing.  📕 What is ​​your favorite or most inspirational book?I really enjoyed reading "Beyond the Wall" about life in East Germany. Additionally, the classic "198

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Casperackermann
Problem Solver III
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

NEW Academy Course: Create a content calendar in Klaviyo

Plan your content for the new year with Klaviyo’s campaign calendar!By the end of this resource, you will be able to:Establish content pillars that align with specific business goals. Plan and schedule campaigns in the Klaviyo campaign calendar. Improve the customer experience across multiple channels.Share your strategies for coordinating major promotions across multiple channels!Start nowHave a question? Comment below to let us know. 

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stephen.trumble
Community Manager
4 months ago
Bethany D.
Problem Solver I
Bethany D.Champion & Partner
published in News & Announcements

Meet the Champions: Bethany Donovan

 Why did you get started with Klaviyo? Because of the integrations, specifically with e-commerce platforms and the robust tools for segmentation, automation and detailed reports to track metrics. What message do you have for people new to Klaviyo? Once your foundation is in place, focus on delivering value. Offer relevant content, exclusive promotions, helpful tips that will incentivize subscribers to open & engage with your emails. And then of course continuously learning and experimenting! What is your favorite part of Klaviyo? I am a data nerd, so I love to dig into the analytics to see what is working, what's not working to help influence next moves for a campaign, sms message or flow. What does the Klaviyo Community mean to you? A place to connect, share and learn.  📕 What is ​​your favorite or most inspirational book?The Four Agreements - by Don Miguel Ruiz What is your most treasured possession?My engagement ring - it was my husbands great grandmothers ring Who

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Bethany D.
Problem Solver I
1 month ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

March Product Update

As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity. Top features this monthA new homepage dashboard experience and more. View campaign deliverability performance all in one place check out the details.   Be a deliverability detective with new inbox provider data. Read more about this latest release Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings.  New profiles API - GET subscribers. Learn more about these updates here.  Redesigned channel consent box in profiles.  Read about the updated channel box on profiles and how it provides one record for all consent data. 

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stephen.trumble
Community Manager
1 year ago
E
Klaviyo Employee
elisegainesCustomer Ed.
published in News & Announcements

Upgrades to our segmentation system

We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation

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E
Klaviyo Employee
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

Build you first Klaviyo flows course

Are you new to Klaviyo flows? If so, start automating your marketing message with our newest Academy course, Build your first Klaviyo flows. By the end of this course, you’ll be able to: Explain why flows are valuable to your brand Describe how contacts move through a flow  Build welcome, abandoned cart, browse abandonment, and winback flows Test that your flow is functioning as intended Monitor and improve flow performance   Register today and learn at your own pace!Get started here

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stephen.trumble
Community Manager
1 year ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

Meet us at eTail West

Klaviyo is hosting an exclusive customers-only event in a luxury hospitality suite at the eTail 2024 conference in Palm Springs. This event is just for Klaviyo customers to fuel up for an action packed day at the conference. You’ll be able to network with fellow customers and enjoy treats throughout the day. Event Highlights:Date: February 28, 2024 7:00am - 5:00pm pst  Venue: Presidential Suite At The JW Marriott (exact details to be shared prior to the event) Experience: Delicious breakfast, lunch and snacks all day, fresh new Klaviyo swag, and time to meet and connect with fellow Klaviyo customers and Klaviyo leadership  Please, let us know if you would like to join us or you can reserve your spot via this page. See you there!~Chloe 

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chloe.strange
Community Manager
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

Grow your business with Klaviyo's Google Ad integration course

NEW Academy course: Grow your business with Klaviyo’s Google Ads integration Enroll in this course today to learn how to make the most of this powerful integration. More specifically, you’ll learn how to: Integrate Klaviyo and Google Ads Create an ad strategy across Google (e.g., Google search, Youtube, webpages, etc.) Build Google audiences using Klaviyo segments Apply ad best practices Publish targeted ad campaigns Analyze the results of your ads   Register today and learn at your own pace!Get started 

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stephen.trumble
Community Manager
1 year ago
ashley_mcdermott
Klaviyo Employee
ashley_mcdermottCustomer Ed.
published in News & Announcements

🚨Calling all Klaviyo reviews users: grow your strategy with custom questions

This just in: Klaviyo Academy dropped a new course all about reviews! Enroll in Improve your Klaviyo reviews strategy with custom questions and follow along at your own pace. You will learn how to build custom review questions that align with your unique brand, products, and customer-base. That way you can ask the questions you care about (e.g., how would you describe your By the end of the course, you’ll be able to:Collect new customer data with custom review questions. Segment reviewers based on their responses. Split their flows into unique messaging pathways. Target reviews segments with omni-channel campaigns.Note: In order for this course to be useful, you should already have reviews set up in Klaviyo. Don’t know how to do that? Learn how to get started.📣We want to hear from you! 📣Let us know what custom question you’d like to ask customers, or a specific strategy you’ve employed that has worked well! For instance, if you’re a hair-care brand, you may want to test questions lik

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ashley_mcdermott
Klaviyo Employee
4 months ago
kevin.twomey
Klaviyo Employee
kevin.twomeyKlaviyo Employee
published in News & Announcements

How to segment on consent

We’re excited to announce an intuitive way to segment on someone’s current ability to receive email, SMS, or mobile push marketing and how it happened. This brings all our new, more granular email marketing consent fields to segmentation. For a quick refresher, check out this community post! What is it? We’ve updated our segmentation conditions for marketing consent with more intuitive language and added new fields so you can further refine your audience based on how they became able (or unable) to receive marketing.  Simplified segment conditions There is now one condition called “If someone can or cannot receive marketing”, which is the new way to filter for:“If someone is or is not suppressed for email” “If someone is or is not consented to receive SMS” “If someone has a push token” Automatically updated segments  This update only changes the language used in your segment definition. It did not change who was included or excluded from your segment. All of your existing segments that

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kevin.twomey
Klaviyo Employee
6 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

[Updated with responses and video!] Ask us anything: What are your Klaviyo + Shopify integration questions that you've always wondered about?

Hey Klaviyo Community! You asked and we answered. Here are the questions and answers to help you get the most out of your Klaviyo <> Shopify integration. You can find the specific questions with timestamps beneath the video. I have also included linked resources discussed in the video for each question. Let us know what topics you’d like discussed in the future!   Hi. I'm creating my automated workflow emails. I sell skincare products and want to create a workflow that sends an email to my existing customers. A reminder to stock up on the products they have purchased in the past. I would like the emails to populate the products that were purchased in the past. For example: " Are you running low on your blank cleanser? (shows a picture of the product they purchased before) buy today so you don't run out". The abandoned cart workflow populates the items in the cart, I'm hoping I can find a way to do this for restocking a product. Any ideas? (Answered in the video) This sounds like

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chloe.strange
Community Manager
1 year ago
annasophiefc
Partner - Gold
annasophiefcChampion & Partner
published in News & Announcements

Meet the Champions: Anna Sophie Fokdal Christensen

Why did you get started with Klaviyo? I was introduced to Klaviyo when I started working with marketing and it was a perfect match from the beginning. What message do you have for people new to Klaviyo? Rome wasn't build in a day. Take your time to understand the scope of the platform and how it can support your business before you start building and implementing. What is your favorite part of Klaviyo? Klaviyo speaks directly to my creativity - it allows me to develop customized setups for various clients with the endless possibilities and integrations! What does the Klaviyo Community mean to you? I really appreciate the amount of effort put into building a community that supports Klaviyo users to help them unleash the full potential of the platform.   📕 What is ​​your favorite or most inspirational book?The 7 Habits of Highly Effective People by Stephen R. Covey What is your most treasured possession?My knitting kit :-) Who would play you in a movie?The one who saves the

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annasophiefc
Partner - Gold
1 month ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
published in News & Announcements

Introducing Klaviyo CDPNews

Hi Klaviyo Community!  We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow.  Klaviyo CDP is built on the same infrastructure  as the Klaviyo marketing automation platform, making the tools and reports  intuitive and easy to access. Now, with Klaviyo CDP,  you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo.  About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP. 

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jennifer.brisebois
Klaviyo Employee
8 months ago
S
Klaviyo Employee
SharlyneKlaviyo Employee
published in News & Announcements

New to Klaviyo? Get started with our Academy course!

Follow this 6 step guide to integrate your website, migrate existing contacts, start sending email campaigns, and establish key email automations.By the end of this course, you will be able to:Integrate your ecommerce ecosystem with Klaviyo. Collect new subscribers using sign-up forms. Set up a branded sending domain. Determine the right warming method for your business. Use the 3 marketing channels available in Klaviyo. Create 3 key flows in your Klaviyo account.Get startedHave a question? Comment below to let us know. 

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S
Klaviyo Employee
2 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

Grow your business with Klaviyo's Facebook Advertising integration

NEW Academy course: Grow your business with Klaviyo’s Facebook Advertising integrationEnroll in this course today, so that you can start gaining new leads and targeting your Klaviyo segments with ads on Facebook, Instagram, and Messenger.  In this course, you will learn how to: Integrate Klaviyo and Facebook Advertising Build custom and lookalike audiences using Klaviyo segments Apply ad design best practices Create targeted follow-up messages in Klaviyo And more! Register today and learn at your own pace!Get Started Here!

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stephen.trumble
Community Manager
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in News & Announcements

May Product Update

Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster  new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more. 

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stephen.trumble
Community Manager
10 months ago

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