News & Announcements

Get updates on new releases, company news, and any other important details here.

60 Topics
78 Replies

Product Update: Custom AnalyticsProduct Update

Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.

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1 year ago

Jon PalmerKlaviyo Employee

published in News & Announcements

Product Update: BenchmarksNews

Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p

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1 year ago

David ToCommunity Manager

published in News & Announcements

[Poll] What’s the deal with Groups?News

Hello Klaviyo Community!As many of you may have already noticed, we have a new member that’s joined the Community’s navigation bar - Groups! User Groups - what are they and why are we building them?This new Group feature is an exciting expansion to our already growing Community! Groups are voluntary channels you can join to share ideas, strategies and learn from others of a similar interest that could be more aligned with your specific brand strategy. One of our main goals of the Community is to build collaboration and allow everyone to share ideas that could spark amazing discussions. To make this easier, we’ve translated this to our Groups to allow everyone to more easily join the conversations they are interested in and share their own perspective. We want to hear from you!With this in mind, we want to hear your thoughts on this subject! We’ve come up with some initial ideas on how to structure our groups through research, but we want to hear your feedback to help further guide our

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1 month ago

Taylor TarpleyCommunity Manager

published in News & Announcements

Celebrating Our Users who Made The Year Great!

Wow, what a year it has been in the Community! As the end of 2021 is quickly approaching, we thought it best to take some time and reflect on all that has happened here in our Community! Each one of you help create a vibrant place of belonging and peer-to-peer support here in our Community. The participation of our users defines our Community, so let’s look back and see who has molded our Community most this year! Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @retention @Mailbox Manny @Bobi N. @wernstrom @DavidSandel @Doubleo @Trish @MikeH Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @wernstrom @Doubleo @sachin16 Giving the Gift of Problem Solving: These users not o

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6 months ago

Taylor TarpleyCommunity Manager

published in News & Announcements

Big News: Universal Content is Now Available!

Let the celebration begin! This long-awaited feature is finally here! What is Universal Content in Templates: Users will have the ability to edit their saved blocks and sections in the New Editor and have those changes reflected in all templates where that content is used. Why and How Does This Help Me: Right now, whenever customers need to make an update to their footer, header links, or any other content that is reused across their templates, they need to go one by one and update every single template.This is tedious and can take some brands a tremendous amount of time. With Universal Content, customers can now save significant time and effort in creating and updating their email designs across various campaigns, flows, and other templates. They’ll also be able to better ensure consistency in their email designs. Details:This feature is only available in the New Editor. All existing New Editor saved content in the account is now universal by default going forward. So, any old saved

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1 month ago

Taylor TarpleyCommunity Manager

published in News & Announcements

February Shoutouts: Check out a Hot Tip about Collecting Customer Info in Klaviyo!

Happy Valentines Season Everyone! I’m sure it’s not that much of a secret by now, but you all are our special valentines and we are absolutely head over heels for our Community members! Speaking of things near and dear to our hearts this lovey-dovey season, our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thanks to these users: @bricatfree @Travis @Spark Bridge Digital LLC @vitbarreto @cdetdi Hot Tip : Check out @Travis’s helpful response to our own @vitbarreto’s question on how to get the most bang for our buck when it comes to collecting customer inform

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4 months ago

Taylor TarpleyCommunity Manager

published in News & Announcements

January Shoutouts: Check out a Hot Tip about Custom Reports in Klaviyo!

Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru Hot Tip : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community! Check out this conversation they started to learn more! Question to the Community : What advice do you have to share with others a

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5 months ago

elisegainesKlaviyo Employee

published in News & Announcements

Klaviyo’s Login Page Has a New Look!News

Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action: your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!

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11 months ago

nathaniel.medinaKlaviyo Alum

published in News & Announcements

Product Update: SMS in Canada and More...News

Hi Klaviyo Community, I’m Nate from the Product Marketing team at Klaviyo, and I’m excited to share new product updates in June. Our latest product updates give you more ways to grow your email subscriber list and engage your customers with SMS marketing. We’re continuing to support your growth and independence with these new tools that will help you create even more relevant, personalized customer experiences at scale. A snapshot into what’s now available: Sending SMS in Canada (finally!) Collecting email & SMS subscriptions together on mobile with Two-Step Forms Automatically inserting personalized images in text messages with Dynamic MMS Spinning up subscription forms quickly to build lists with Quickstart Forms Accessing a library of pre-built reports to answer key business questions with Reports Library Want to learn more? Check out the launch blog post that goes into all of the details (check out the full video on Twitter or LinkedIn).Want to get started with SMS tod

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11 months ago

Taylor TarpleyCommunity Manager

published in News & Announcements

November Shoutouts: Check out a Hot Tip about Woocomerce coupons from @JayH!

Hey Community! Can you believe it’s already November?! We can’t either! We are back with another edition of our Community Shoutouts. Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @ryonwhyte@JayH@thejadeleaftea@Mailbox Manny Hot Tip : @JayH shared with the Community that Woocommerce users can use Smart Coupons to create bulk coupons. Thanks for the tip! Check out the conversation here to learn more! Question to the Community : Do you have any tips or tricks to share about coupons and how you

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7 months ago

Julia.LiMarziKlaviyo Employee

published in News & Announcements

Let’s Get Certified! Announcing the Klaviyo Product Certification

Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla

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2 months ago

chloe.strangeCommunity Manager

published in News & Announcements

What’s New in Klaviyo: February Product Updates

Welcome to our first Monthly Product Announcement! Every month we’ll be providing you with an overview of the most recent product updates. Identify and track Apple Privacy OpensNavigating the post-iOS 15 landscapeNow you can track and analyze open rates that could be impacted by Apple’s Mail Privacy Protection—letting you get a more accurate measure of email open engagement. Take this data, use it for good, and further personalize emails based on engagement. Get your custom report. Flow library improvementsFind your flow fasterThe Klaviyo flow library is now faster and more intuitive than ever before. And the best part? You can now browse by goal, making it easier to understand what each flow can accomplish for your business. Find your flow. Custom fonts in email templatesCreate emails tailored for your brandHaving control over fonts was the #1 request from Klaviyo customers. And now with the updated Template Editor, you can use custom fonts for your emails—no code required. Learn how.

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4 months ago

anthonydelpizzoKlaviyo Employee

published in News & Announcements

Product Update: SMS in AustraliaNews

Hi Community, I’m Anthony from the Product Marketing team at Klaviyo 👋, and I’m so excited to announce that SMS is now available in Australia! 🇦🇺 🎉With Klaviyo SMS, you can use one trusted platform for both email & SMS – allowing you to collect consent, build lists and segments, send targeted messages, and get an accurate report on your performance in one place. Klaviyo email customers who add SMS see an average ROI of 122x! With an internationally flexible pricing model, you don’t have to budget how many messages you are going to send in each country and be locked in parallel plans. Plus, flexible contracting means Klaviyo has to prove its value to you month-over-month. Want to get started with SMS? Go directly into your account or talk to an expert today. Interested in learning more about how to succeed with SMS in Australia? Join us for a webinar with our platinum partner, Andzen, on October 6 at 11 AM AEST to see how Australian brands are using SMS to drive more revenue

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8 months ago

andrew.bialeckiKlaviyo Employee

posted in News & Announcements

Greetings from Andrew, Klaviyo's CEO

Hi everyone,Welcome to our online community and forum!It’s our mission to empower people to get closer to their customers and grow their businesses. When we started Klaviyo, it was really hard to do this. So we built a product to make it easier for everyone. That’s going really well, we have 100,000s of entrepreneurs and businesses using Klaviyo.As we’ve grown, we’ve heard our customers say they’d love to learn and collaborate more with Klaviyos and other customers. So we’ve been designing a place we could all get together online and share our experiences growing our businesses and delighting our customers. We’ve finally put the finishing touches on it and we’re excited to share it with everyone.I’m looking forward to learning and sharing with you all -- I’m going to be a frequent contributor. Feel free to drop me a note to say hi and see you out there!

1 year ago

ashley_mcdermottKlaviyo Employee

published in News & Announcements

Feature Updates: Self-Serve Single Opt-In and SMS Flows in the Flow LibraryProduct Update

Hi Klaviyo Community,I’m Ashley from the Academy Team, and I’m excited to share two new feature updates! Both are big improvements to our existing functionality and will likely solve some pain-points that you may have previously faced.First off, any account can now enable single opt-in for a given list. Single opt-in allows customers to subscribe to a list without confirming their subscription via email or SMS. That said, double opt-in is still the default and highly recommended in order to maintain good deliverability. If you have a use-case that necessitates single opt-in, you can toggle on this setting by, first, navigating to the specific list. Then, click Settings and select single opt-in rather than double opt-in. For more information about the double opt-in process, why it is important, and how to enable single opt-in when necessary, head to our Guide to the Double Opt-In Process. Another key feature update is an expansion of our Flow Library to include pre-built SMS flows. If y

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4 months ago

anthonydelpizzoKlaviyo Employee

published in News & Announcements

Product Update: Shopify Consent at CheckoutNews

Hi Community, Anthony here from the Product Marketing team at Klaviyo 👋 with another new feature update for SMS! 🚀I’m excited to share big news about Klaviyo’s Shopify integration: Consent at checkout is now available! One of the best ways to grow your SMS subscriber list is to collect consent when your customer is placing an order—and now it’s easy. This enables Shopify users to collect SMS consent from high-intent customers, quickly grow their SMS subscriber list, and send targeted text messages (e.g.abandoned cart) to far more visitors. Find out more about how consent at checkout can help you grow your SMS list in our latest blog post. Ready to start seamlessly collecting consent? Read our step-by-step guide on how to set up consent at checkout.

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7 months ago

Taylor TarpleyCommunity Manager

published in News & Announcements

March Shoutouts: Checkout a Hot Tip about Coupon Expiration Dates and Warming Your Account!

Happy Spring to everyone! Make you you step outside to see what’s blooming in your neck of the woods this season! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thanks to these users: @MariaMG @In the Inbox @scottorchard @idrisade @Lucas @Global_sale1 Hot Tip : We got some smart users in this Community who are looking to share their knowledge with others! Check out @In the Inbox’s advice on creating coupon expiration dates and what flows @idrisade suggests to turn on when warming your domain! Question to the Community : Do you put expiration dates on

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3 months ago

DovCommunity Manager

published in News & Announcements

Klaviyo Product Event - October 27, 2021News

In our October Klaviyo Product Event, we announced new ways to leverage your unique brand to build strong connections with your audience. We introduced new features for email and SMS that were designed to enable you and your team with faster and more efficient ways to bring your campaign ideas to life. The value that comes with having your email and SMS channels under one roof cannot be understated. Catch the highlights on our event recap post for exciting new features available now. Klaviyo makes it easy to find the inspiration you need to create your own campaign.Showcase: A gallery of high-performing email designs and copy created by real Klaviyo users to provide you with the inspiration you need to fuel your own successful campaign.Bring your creative ideas to life. Template Editor Improvements: Updated with a fresh, friendly interface. Upgraded features make designing a more intuitive experience so you can bring your brand to life with minimal effort. Choose from dozens of beautif

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7 months ago

alex.hongCommunity Manager

published in News & Announcements

Community Monthly Roundup [Jan 2022]Blog

Hi there Community Members! Happy Lunar New Year to those that celebrate and I hope your January was full of new discoveries, fun memories, and amazing marketing strategies!Starting with last month, I wanted to present everyone with a small recap of each month going over some popular topics we’ve seen pop up in the Community, as well as offer some resources that are related to the most common subjects. We hope that this will provide both a monthly recap of resources for trending topics for specific months and we can see how we’ve all progressed in our Community journey here over time. We hope that you gain as much out of this as we do and hope to see all of you excelling with the Klaviyo product and sharing your knowledge with other community members as well!Popular TopicsThrough the month of January, we saw that the three most popular posts all had something to do with design and customization! It’s great to see that our Community has taken the next step to level up their marketing an

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4 months ago

MorganLaskey1025Klaviyo Employee

posted in News & Announcements

It's time to celebrate YOU at The Klaviyo Holiday Show!

Happy Holidays Klaviyo Community!  My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!” It’s no secret that, this year, the world of in-person events came to a screeching halt due to COVID-19. No Klaviyo BOS and we had to cancel the rest of the Klaviyo LIVE 2020 world tour. So, my team and I spent the better part of the y

1 year ago

Taylor TarpleyCommunity Manager

published in News & Announcements

Enter in for a Free Virtual Wine Event!

Surprise! You read that right! We are offering a free virtual wine event for our special Community members hosted by Urban Grape. We value your commitment to making our Community a space of inclusivity, learning and collaboration. To show you how much we appreciate you all, we are offering up this free event to the first 20 US-based members who sign up. Sorry, to our international folks, as we will be shipping wine to our users for this event - shipping prevented us from including you this time, but we still love ya all the same! Want to sip with your members of your Community and grow in knowledge of wine and build connections with your fellow peers?! Sign up for our event through this form by Tuesday, March 8th @ 4 PM ET to be entered in to join this event on March 28th at 7 PM ET. May the odds be with you!

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3 months ago

cassy.leeKlaviyo Alum

published in News & Announcements

Klaviyo's First-Ever Product AnnouncementNews

Hi Community For those of you that had the opportunity to join us for our first-ever Klaviyo Product Announcement, we’re so glad you were able to tune in to hear about our newest updates up close and in action! If you weren’t able to catch the Product Announcement event today, fear not! You can get caught up on all the material we covered in this video here, or you can check out our blog post for the key highlights. This time around, we highlighted SMS and Benchmarks — two major updates that can help you grow your business faster and hone in on your biggest opportunity areas.Looking for more resources to SMS and Benchmarks? You can find some helpful articles, courses and Live Trainings with the links below! SMS Getting Started with SMS & MMS Getting Started with Using SMS and Email Together Strengthening Your Relationships with Customers Via Klaviyo SMS Course Level Up: SMS Best Practices Post-Klaviyo Product Announcement (Live Q&A - April 7 @ 10AM EDT) SMS Marketing Q&am

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1 year ago

cassy.leeKlaviyo Alum

posted in News & Announcements

Click to View Updated Cyber Weekend Support Hours

Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course! For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.

1 year ago

Anni.KimKlaviyo Employee

posted in News & Announcements

Calling all Klaviyo Agency Partners! What do you want to see in Partner Academy?

Hi Klaviyo Partners,I’m Anni, a Partner Content Specialist, and my job is to create content that helps you deliver a top-notch experience for your clients. I’m interested in hearing about what content you’d like to see in Partner Academy so I can support you as you grow your agency. Here are some questions to get us started:What are your biggest challenges or areas for improvement when selling to or servicing Klaviyo clients? What specific topics are you interested in learning more about? What format of content helps you learn best (long courses, short clips, articles, etc.)? What general feedback do you have about Partner Academy today?If you’re interested in setting up a 15 minute call to discuss further, please email me directly at anni.kim@klaviyo.com. I look forward to hearing from many of you!

1 year ago

cassy.leeKlaviyo Alum

published in News & Announcements

Klaviyo Product Event - July 28, 2021News

Ownership means so much to a business: your brand, your data, your customer relationships. You’ve worked hard to build it all. At our second Klaviyo Product Event, we announced new ways to grow your business without sacrificing ownership.Catch the highlights on our event recap post, and check out the video of all the exciting new features available now. Which of the features we released will you try first? We’d love to hear how you plan to incorporate these into your marketing strategy. Let us know in the comments below! Make sure to join our Post-Klaviyo Product Event Live Q&A session tomorrow to ask your questions on the product features covered from the event! Looking for more helpful resources?Price Drop Triggers - Price Drop Triggers are simple automations you can set up in minutes.* They alert your text and email subscribers when a product they’ve fallen in love with—but couldn’t afford originally—goes on sale at a lower price. Set up a Price Drop Trigger Guide to Creatin

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10 months ago

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News & Announcements

Product Update: Custom AnalyticsProduct Update

Product Update: BenchmarksNews

[Poll] What’s the deal with Groups?News

Klaviyo’s Login Page Has a New Look!News

Product Update: SMS in Canada and More...News

Product Update: SMS in AustraliaNews

Feature Updates: Self-Serve Single Opt-In and SMS Flows in the Flow LibraryProduct Update

Product Update: Shopify Consent at CheckoutNews

Klaviyo Product Event - October 27, 2021News

Community Monthly Roundup [Jan 2022]Blog

Klaviyo's First-Ever Product AnnouncementNews

Klaviyo Product Event - July 28, 2021News

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