A brand new learning program for brands new to Black Friday 👀

Hey Klaviyo Community! 

My name is Jenn Brisebois, and I’ve spent the last 4 years deeply invested in making sure that Klaviyo is providing best-in-class online resources so that customers of all sizes can learn and grow with ease. Over the years, we’ve built up quite a following of live training superfans, diehard Klaviyo Academy students, a roster of Community Champions, and users who have made the Help Center their best friend. 

But our motto at Klaviyo is that no matter how much progress we’ve made, we are only 1% done. I’ve  been committed to pushing our team to create free educational resources that blow our competition out of the water, and make our customers say “now THIS is what sets Klaviyo apart”. That’s why I am so excited to introduce a brand new learning program that is unlike anything we’ve offered before. 

BFCM Beginner Bootcamp! This is a brand new program we’re offering this year, designed specifically for entrepreneurs and small business marketers who have never used Klaviyo during Black Friday before (or are generally new to Black Friday Cyber Monday marketing). 

Why this topic and why now? 

I dug into the data to see what we could do to improve your experience with Klaviyo. One theme stood out to me loud and clear: learning a new tool is already a challenge. Learning a new tool while also navigating a brand new business opportunity like Black Friday? 😳 Small brands who are starting out with Klaviyo have limited free time, and have to juggle so many priorities. We concluded that our solution needed to be clear, concise, flexible, and free. 

This whole program was built around the idea that you (our customers) should be able to learn about a topic by mixing-and-matching the resources that work for your schedule and learning style. We’ve combined the supportive atmosphere of Community with the hands-on benefit of live training while delivering key concepts through guides and videos on Academy. This learning path is made up of 6 courses that will teach you the core marketing concepts you need, and also help you learn how to apply those principles in a real-life context. 

New and exciting

One other trend that stuck out to me was that sometimes, you just want to chat with an expert. Whether it’s to get reassurance, have someone “check your work”, or just ask questions, there definitely seemed to be a gap here. That’s why as part of this program, we’re testing a special deal for customers who register for this program: 1-hour strategy calls with a certified Klaviyo Partner for a flat fee of $150. There is no obligation to continue working with the partner after your call, but you definitely can if you feel that ongoing support would help your business. 

Ready to crush your first BFCM with Klaviyo? Register for bootcamp now!