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Best Way to Deliver First-Order Discount


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Best Way to Deliver First-Order Discount – Need Advice

I’m setting up a pop-up sign-up form to offer a first-order discount and have two options for delivering the code:

1️⃣ Show a static discount code on the success page (faster for customers but might lead to fake sign-ups).
2️⃣ Send the discount code via email (single opt-in) (better for engagement but adds a delay).

Which method do you recommend for the best balance between conversions and long-term email marketing benefits? Any best practices to improve either approach?

Thanks for your advice! 😊

Best answer by AlexandraPalau

Hello ​@Kimmy42 !

Thank you for your question and for being part of the Klaviyo Community 😊

For the best balance between conversions and long-term email marketing benefits, I’d recommend sending the discount code via email (Option 2). This helps maintain an engaged email list and encourages valid sign-ups since people need to provide real email addresses to receive the code.

To enhance this approach:

  • Trigger the discount email immediately after sign-up to minimize any delay.
  • Include a confirmation message on the last step of the form that says something like, “Check your inbox for your discount code—it’s on its way!”

As ​@Fario Consulting mentioned, you can A/B test one approach vs the other and see what performs best. 

Let us know if you have any more questions! 

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3 replies

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Hi,

Showing a static discount code directly in the pop-up can lead to higher conversions as it removes steps for customers. However, sending the code via email after sign-up can improve engagement and reduce fake sign-ups.

A balanced approach could be to use both methods depending on your goals: show the coupon immediately if conversion is key, but send a confirmation email with the code to ensure valid subscriptions.

You might also consider A/B testing these approaches to see which performs better for your specific audience


AlexandraPalau
Partner - Silver
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  • 2025 Champion
  • 63 replies
  • Answer
  • February 3, 2025

Hello ​@Kimmy42 !

Thank you for your question and for being part of the Klaviyo Community 😊

For the best balance between conversions and long-term email marketing benefits, I’d recommend sending the discount code via email (Option 2). This helps maintain an engaged email list and encourages valid sign-ups since people need to provide real email addresses to receive the code.

To enhance this approach:

  • Trigger the discount email immediately after sign-up to minimize any delay.
  • Include a confirmation message on the last step of the form that says something like, “Check your inbox for your discount code—it’s on its way!”

As ​@Fario Consulting mentioned, you can A/B test one approach vs the other and see what performs best. 

Let us know if you have any more questions! 


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  • Author
  • Contributor I
  • 2 replies
  • February 4, 2025

@AlexandraPalau ​@Fario Consulting Thank you both for your insights! I really appreciate your time and help—this gives me a clearer direction. 🙌