I’m talking about total revenue. Not revenue from email marketing. When we look at total revenue in the Klaviyo dashboard for the last 30 days, it doesn’t match what google analytics has for total revenue. Theirs is about 10% lower. Could it be tax?
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Total Revenue displayed in the Performance Dashboard in Klaviyo does not match google analytics
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Best answer by retention
Hi
Total revenue from Klaviyo not matching with Google Analytics could be a variety reasons. It depends on how you setup revenue to be recognized in GA. As you mentioned tax/vat could be part of it, but also certain ways you may have implemented discounting as well as shipping, returns/cancellations/refunds or adjustments to pricing.
My experience is most of it is refunds unless you import/upload to Google Analytics refund amounts on a periodic basis.
Curious to hear from others that might suggest other reasons for the difference in revenue amounts.
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