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Adding products to customer hub favorites

  • September 13, 2025
  • 2 replies
  • 58 views

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We recently switched to the Customer Hub and started looking into the Favorites functionality.

Previously, we used the Swish Wishlist app with a sync to Klaviyo, so I still have wishlist items (product IDs) saved in custom data.

I tried importing those IDs into the customer_hub_favorites field, but they don’t show up on the users’ Favorites list.

I’m not even sure if this kind of migration is possible — has anyone tried something similar or knows if it can be done?

Best answer by Byrne C

Hi ​@Stijn van Angelo,

As of now, it’s not possible to migrate favorites from another app into Klaviyo’s Customer Hub. Apologies for this - I’ll bring this up to our team and let them know that this is a feature that customers would find useful!

2 replies

Byrne C
Community Manager
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  • Community Manager
  • Answer
  • September 15, 2025

Hi ​@Stijn van Angelo,

As of now, it’s not possible to migrate favorites from another app into Klaviyo’s Customer Hub. Apologies for this - I’ll bring this up to our team and let them know that this is a feature that customers would find useful!


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  • Partner - Silver
  • October 9, 2025

Yes, it would be extremely useful! We’re not going to implement CH until this is possible… We have over 150,000 wishlisted items (using Wishlist Hero).