Hi everyone,

I wanted to share some recent updates about Klaviyo’s automation features and API that could help you get more out of your flows and integrations.

• Improved API endpoints: Klaviyo has enhanced several API endpoints to make it easier to manage lists, profiles, and events programmatically. This means smoother syncing and more control over your data.

• New automation triggers: There are new trigger options available for flows, including better event-based and segment-based triggers, giving you more flexibility to personalize customer journeys.

• API rate limits updated: Klaviyo adjusted API rate limits to support larger volumes, so you can scale integrations without hitting caps.

• Enhanced Webhook support: Webhooks now provide more detailed payloads for automation events, allowing for smarter real-time actions outside Klaviyo.

If you’re working on custom integrations or want to level up your automation, these changes can make a big difference.

Would love to hear how you’re using the API and automation in your projects or if you have any questions!

Cheers,
Micheal