Moved away from discounting
I moved my business away from the discounting method for a long time now. For me if customers are buying purely on price. That's a failure on my side. A small business so much more to offer than sales/promotions. That's not how I run my business. I do believe in personalisation. I recently created cycles incorporating products based on both personal experience & from customers. It's give a more clearer direction to the business. Because now your targeting the right people. People whom are actually interested & not just active time wasters.