Are you a subscription brand that is serious about measuring what email and SMS are actually doing, beyond taking credit for auto-renewals?
I’ve written an article that walks you through a much cleaner metric, non‑recurring placed order rate, that strips out subscription revenue so you can see the incremental revenue your lifecycle marketing is really driving.
I show you how to think about this number, how to use it in your reporting and decision-making, and why it matters so much if you care about CAC, LTV, and defending your channel’s impact to the wider business.
If you’re running a subscription brand and want a clearer picture of which messages are genuinely moving the needle, this is a good place to start, then let’s talk about what it could look like in your own account.
Take a read here: https://www.klaviyo.com/blog/non-recurring-placed-order-rate
And comment below with any thoughts or questions.
Would love to know if you have started using this on your accounts.
