Just spotted something in Klaviyo and curious if anyone’s played around with it yet…
You can now use show/hide logic in text-based emails (not just drag-and-drop).
I use a fair few plain text emails already, they’re quick, feel more personal, and usually perform really well, but this feels like it could make them a lot more flexible.
Thinking things like:
👉 Swapping product mentions based on behaviour
👉 Tweaking messaging by segment
👉 Keeping that simple format but making it more relevant
Do you use text-based emails much?
And where do you think this could actually be useful (if at all)?
