Hi @Alana Bellinger,
Welcome to the Community, we are glad to have you!
I’m sorry to hear your last email campaign didn’t send to all your recipients! I don’t think this issue would pertain to the fact that your recipients are international or how it sounds like you collected the emails from your subscribers. The potential reason these emails weren’t delivered could be due to Email Deliverability, Smart Sending or the fact that the profiles you uploaded might have been suppressed, meaning they haven’t consented to email marketing. Those 117 emails might have sent, but might have been skipped or prevented from hitting your senders’ inboxes and therefore ‘failed’. To be sure, you chan check the reason why these emails might ‘skipped’ or ‘failed’ by navigating to the ‘Recipient Activity’ tab in your Campaign.
Additionally, have you followed proper Warming Protocol for your Sending Infrastructure? Following these practices can help develop a good ‘sender’ reputation so email providers will be more trusting of the messages you send which will therefore increase your deliverability. Deliverability issues can occur for various reasons such as:
- your sending reputation/habits
- content of the email
- subject line
- past engagement from the users
I would consider checking out our documentation on Deliverability Best Practices to ensure your deliverability rates increase and improve the number of emails hitting your subscribers’ inboxes who want to receive them!
Finally, I would suggest checking out fellow users asking the same question and experiencing similar issues.
Thanks for being a part of the Community!