Hello @Della ,
Welcome to the Community.
You can create segments to view form results that have several response options if, for example, you have a form that collects responses on professional vs beginner. To do this, segment using profile properties that are attributed to these results. Profile properties are bits of information about the profiles in your account, and are categorized in two ways:
- Klaviyo properties
Properties that are pre-constructed in Klaviyo (e.g., Email, Address, First Name, etc.) - Custom properties
Properties that you customize yourself
For example, say you run a bakery and want to target customers with content that specifically appeals to them. You can set up a form asking customers if they like chocolate, vanilla, or both.
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When someone fills out this form, these preferences will save as profile properties that you can then use to segment. If you want to target customers who prefer chocolate, then your segment would look something like this:
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Use this segment to analyze your customer preferences, and then send them content that directly applies to them. This allows you to fully own your marketing and connect with your customers.