How to setup proper winback flow for my segmentations?

Hi @Darren C and welcome to the Community!

For starters, heres our guide on creating winback flows if you haven’t already seen it:

• How to create a winback flow

In this article, it does recommend to include the Placed Order metric as the trigger with the flow filter “Placed Order zero times since starting this flow”. This ensures that the user will exit the flow if they place an order before the next step.

 Typically, you would not need to include the additional filters, for these reasons:

• AND Placed Order at least once over all time is redundant because the profile will only enter the flow if they’ve placed an order, due to the Placed Order trigger.
• AND Placed Order zero times in the last 180 days may be redundant because the winback flow already includes a time delay:
  • The idea is this: A user places an order > they enter the flow > they don’t place an order in the span of the time delay > they receive an email. If they do place an order during the span of the time delay, they are exited from the flow. 
  • 180 days is the standard, but you can adjust if you feel it suits your business needs. Here are some great Community threads discussing winback strategies for businesses of different sizes: https://community.klaviyo.com/learn-with-klaviyo-42/recap-discussion-interactive-workshop-build-a-klaviyo-winback-from-from-scratch-for-entrepreneurs-7232https://community.klaviyo.com/campaigns-and-flows-30/recap-discussion-interactive-workshop-build-a-klaviyo-winback-from-from-scratch-for-small-to-medium-businesses-7142https://community.klaviyo.com/learn-with-klaviyo-42/recap-discussion-interactive-workshop-build-a-klaviyo-winback-flow-from-scratch-for-large-and-mid-market-businesses-7083

I hope this helps get you started, and thanks for using the Community!

- Brian