Hey! I’ve got a question on the process of warming up when migrating from another ESP. I understand the whole process of incrementally increasing the amount of people you send to over a month, starting from your most engaged segment, but my question is on flows. Does the warming process only include sending campaigns or can I set up basic flows like welcome, customer thank you and abandoned cart from the get-go while running the warmup campaigns?
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Warming process advise
+5Best answer by inboxingmaestro
Hi
Great question - You should definitely switch on the user generated triggered campaigns like welcome onboarding, abandoned cart, abandoned browse programs, etc. that will help you establish better email engagement with your audience and reputation with ISPs.
However, make sure you plan your broadcast and triggered campaigns strategically - both for warmup & ramp up phase, by following email best practices and avoid any sort of bad data targeting and sudden spikes in volumes.
Hope that answer your question.
Regards,
Mohsin
+19Hi
Great question - You should definitely switch on the user generated triggered campaigns like welcome onboarding, abandoned cart, abandoned browse programs, etc. that will help you establish better email engagement with your audience and reputation with ISPs.
However, make sure you plan your broadcast and triggered campaigns strategically - both for warmup & ramp up phase, by following email best practices and avoid any sort of bad data targeting and sudden spikes in volumes.
Hope that answer your question.
Regards,
Mohsin
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+62Just adding to
Just as a reference, here’s a few Klaviyo guides that might be helpful if you haven’t already seen it:
- How to migrate your dedicated sending domain from a previous email service provider (ESP) to Klaviyo
- How to ramp and warm your sending infrastructure
Hope that helps get you started!
Joseph Hsieh // retentioncommerce.com // twitter: @retention
+60Hey
Just to add on to
We also share more details on this in our How to ramp and warm your sending infrastructure Help Center article as part of the fourth step of the Standard guided warming process.
David
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