Hi All,
- I’m keen to hear/learn from the experience of others with regard to using Klaviyo for sending/managing transactional emails, as opposed to just marketing emails.
Good information about it here:
https://help.klaviyo.com/hc/en-us/articles/360003165732-How-to-use-flows-to-send-transactional-emails
Arguably, Sendgrid and Mailgun are perceived as being particularly strong with transactional emails, whereas Klaviyo (and MailChimp etc.) are perceived as being particularly strong with marketing emails.
But ultimately an email is an email, whether it’s sent for marketing (consent required) or transactional (consent not required) purposes.
So there’s no obvious reason why Klaviyo wouldn’t be totally fine as a transactional email platform too.
Indeed it’s ideal to have an all-in-one solution for both marketing and transactional email, than to split between two different platforms. Less is more!
UNLESS either
1. Sendgrid, Mailgun, or others offer strong benefits for transactional emails that Klaviyo doesn’t, and/or
2. Sendgrid, Mailgun or others are particularly cost effective relative to Klaviyo for transactional emails.
I’d like to hear from anyone else on the above topic, i.e. experiences, any important factors to consider, etc.
THANKS!
